Date-wise News

Samsung India has appointed Ranjit Singh Yadav as Director for its IT Business Division. Yadav brings with him 22 years of experience, having worked with Hewlett Packard (HP) Asia Pacific as Director APJ (Asia Pacific Japan). He has handled a number of key assignments such as Regional Partner Management and SEA Channel Head, based out of Singapore. In his last assignment, Yadav was responsible for APJ Enterprise Service & Storage business for Asia Pacific & Japan. Prior to joining HP Asia Pacific, he had worked with Philips Electronics, Asia Pacific since 1998, where he was Marketing Director – Televisions for Asia Pacific and MEA. He has also worked with companies like Hindustan Unilever and Computer Point India earlier on in his career.

exchange4media Staff Nov 7, 2008 8:31 AM

M Swaminathan has joined Times Internet Ltd as Audience Head and Brand Manager of Indiatimes. He will be reporting to Sunil Rajshekhar and will work closely with Business Heads of teams across the Indiatimes channels for developing and executing the brand strategies and plans for growth in online properties. In his last assignment, Swaminathan was Director - Communication and Community Products at Yahoo India, where he had led various product teams. Previously, he had worked with ESPN-STAR Sports as Head of Multimedia Ventures, where he had launched 'Super Selector', the first fantasy game in Asia, and other products that created synergies with television. He brings on board rich experience in Internet consumer behaviour, marketing, product management and business development skills.

exchange4media Staff Nov 7, 2008 8:25 AM

Komli Media has made three new additions to its team – Vaishali Cooper as Chief Financial Officer, Amit Bhartiya as Business Head of Lead Generation, and Satish Kadu as Vice President of Product Management. All three are industry veterans with vast experience in leading technology companies in India. While both Cooper and Bhartiya join Komli from eBay India, Kadu was a Co-founder of MIH India, a subsidiary of global media conglomerate, Naspers. The appointment of these senior industry experts will help Komli Media manage and fuel its rapid growth in the wake of strategic investments from leading VCs and strong relationships with India’s top digital advertisers and numerous large publishers.

exchange4media Staff Nov 7, 2008 8:21 AM

Endemol India has appointed Neena Raut as Creative Head - Regional. Raut is reporting to Deepak Dhar, Country Head, Endemol India. She is heading the regional development and creative team and is responsible for planning and supervising the execution of shows. She additionally plays a strategic role in developing new content/ formats and business development for the organisation in the regional markets. Raut has 25 years of rich experience in the television industry and has played a key role as creative head, strategic advisor, production content creator and content management for new programme formats across target audiences and genres. Prior to this, she was with Shri Adhikari Brothers.

exchange4media Staff Nov 7, 2008 8:16 AM

Close on the heels of signing up India captain MS Dhoni as brand ambassador, Dabur India Ltd has come up with a TVC that is breaking across all entertainment and news channels on November 10. The TVC will convey the new packaging for Chyawanprash and all its variants.

exchange4media Staff Nov 7, 2008 6:32 AM

The Association of Business Communicators of India (ABCI), a fraternity of business communications professionals, is organising a two-day international conference on the theme ‘Business Communication Today and Tomorrow’ in Mumbai. Day 1 saw some of the finest minds in the fields of corporate communications, HR, finance and administration dwell upon various issues faced by business communicators today.

exchange4media Staff Nov 7, 2008 6:30 AM

The emergence of a new India and new Indians has seen a remarkable change in the healthcare scenario in the country. With this has emerged a sophistication in healthcare communication, where the rules of game are changing, albeit at a slower pace. exchange4media takes a look at how far this specialised communication come.

Tuhina Anand Nov 7, 2008 6:25 AM

Mid-Day Multimedia and MaXposure Media Group India (publishers of ‘and’ magazine) have entered into a 50:50 joint venture to launch a culture and lifestyle monthly magazine, ‘Beat’, in Delhi. ‘Beat’ will be available free to all Mid-Day subscribers every month, and will be available at Rs 10 separately on newsstands through the month.

exchange4media Staff Nov 7, 2008 6:24 AM

English magazines have registered a decline in readership as per the Indian Readership Survey (IRS) 2008 Round 2 data. However, there are few genres among English magazines such as women’s, general interest and travel-based magazines, where at least one or two players have seen an increase in average issue readership (AIR).

exchange4media Staff Nov 7, 2008 6:13 AM

Business publications show a mixed trend as per the Indian Readership Survey (IRS) 2008 Round 2 numbers. While a general decline trend is seen in English business publications, Mint and Economic Times are the exceptions, showing a good growth in their readership.

exchange4media Staff Nov 7, 2008 6:08 AM

In the absence of any resolution or feedback from the producers on the dispute between the producers and the Federation of Western India Cine Employees (FWICE), Hindi GECs have instructed their respective programming teams to be geared for all repeat programming beginning November 10. The only channel that would see an exception in this is Colors for its show ‘Bigg Boss’. At the same time, 9X’s directive to its programming team to stop shooting completely is seen in a different light.

Noor Fathima Warsia Nov 7, 2008 6:03 AM

Much like it has been with any other aspect of the Indian Readership Survey (IRS) 2008 R2 findings, the language wise leadership trends on the average issue readership (AIR) numbers, too, do not throw any surprises. Indian language publications that have reigned as the leaders in their respective segments continue to hold on to their numbers. A significant number of publications have dropped in AIR.

Noor Fathima Warsia Nov 7, 2008 6:01 AM

It has been a good year for the McCann WorldGroup. Between the advertising agency and the healthcare arm, the company has added close to 30 businesses in the year. The agency had recently announced the entry of TAG, a new age communication outfit in India. McCann Erickson has also steadily added new people in the last few weeks.

exchange4media Staff Nov 7, 2008 5:40 AM

Colors, the Hindi GEC from Viacom 18 which had been scouting for a creative agency, has appointed Orchard Advertising to handle its creative duties. Sources close to the development have confirmed this. According to them, the account size is in the region of Rs 25-30 crore. Rediffusion Y&R is the incumbent agency.

Tuhina Anand Nov 7, 2008 5:38 AM

The biggest weapons that agencies have in their armory are strategic clarity and creativity. The idea is to make the doubting consumer feel safe with his purchases or investments. It is not just the business honchos who are affected with slowdown issues, it is something that seeps into the consumer psyche as well. Brand messages can highlight assurance and value aspects in an engaging and interesting manner. Innovative usage of media opportunities will be important.

exchange4media Staff Nov 7, 2008 12:00 AM