Date-wise News

Shishir Joshi, a senior journalist who recently moved from Mid-Day as its Group Editorial Director, has turned entrepreneur, launching what is claimed to be India’s first mentorship-based programme for journalism. Joshi has joined hands with another senior journalist Dr Aloke Thakore to launch Journalism Mentor (www.JournalismMentor.in). While the inaugural offering that begins in August 2009 is a one-year mentorship programme for those wanting to be journalists, plans also include shorter courses for working journalists and professionals.

e4m Desk Apr 28, 2009 9:19 AM

Advertising expenditure is expected to fall to 4.7 per cent in 2009 as compared to 14.3 per cent in 2008. This was revealed in GroupM’s study titled ‘This Year, Next Year – India Media Forecasts’.

e4m Desk Apr 28, 2009 9:11 AM

‘Success in my mind would be a function of what my peers feel about my work. When they look at my work, I would want them to say “Now that’s so simple… why didn’t we think of it?”,’ says Andrew Williams. And that is precisely what he is striving for as Group Brand Manager with Asian Paints Ltd. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

e4m Desk Apr 28, 2009 9:06 AM

“Historically, whenever there was a recession or slowdown, by and large it never affected the communications industry. However, right now there is a slight panic mentality, but smart marketers are going to ride this phase and are going to see this as an opportunity, because at this point of time, your media is going to give you far more returns than what it used to give you six months’ back,” says Atul Hegde, CEO, Ignitee India.

e4m Desk Apr 28, 2009 8:14 AM

The Economist new multi-media campaign uses the outdoor and online media extensively. The new campaign aims to take the ‘Interpret the World’ positioning to the next level, by explaining how The Economist actually helps its reader interpret various global events, through its incisive analysis.

e4m Desk Apr 28, 2009 8:13 AM

Clio Awards 2009 has announced the shortlist for the Design, Innovative, Integrated, Interactive, Print - Direct Mail, Television/ Digital/ Cinema, Poster, Billboard, Content & Contact and Strategic Communications/PR categories. Nine Indian entries have made it to this shortlist – Publicis (3 entries), O&M, Leo Burnett and Contract (2 entries each).

exchange4media Mumbai Bureau Apr 28, 2009 8:12 AM

Going by the 15-week trend of RAM data in the Bangalore market, Big FM has emerged as the clear leader, followed by Radio Mirchi. However, it is the third slot that is seeing a tough fight between Radio One, Fever FM, Radio City and even AIR FM1 Rainbow.

Robin Thomas Apr 28, 2009 8:11 AM

In alignment with its global account, Henkel India’s media account is also believed to be up for review. Mediaedge:cia is the incumbent agency for Henkel both globally and in India. It has been common among MNCs to align their agencies globally, and it will be interesting to see whether this review brings in any changes in the media duties of its local account or not.

e4m Desk Apr 28, 2009 8:10 AM