Though this might not settle well with feminists, but Adani Wilmar Ltd has taken the peg that for most Indian women their husbands are the ‘king of the household’ for their new range of refined oils under the brand name King’s. A TVC promoting this message has been recently launched. Triton Communications has conceptualised this TVC.
Every situation brings its opportunities, and the current economic slowdown is no different. Some industry leaders have identified these opportunities and have taken steps that would lead their organisations to grow, even in a slowdown. The exchange4media Conclave 2009 would discuss these opportunities for various domains. The exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
Imagine getting a chance to bowl a ball to cricket legends. Pepsi’s BTL initiative, ‘First Ball Ka Captain’, sought to tap into the cricket craze and gain momentum prior to the ICC T20 World Cup 2009. The BTL activity was carried out by Candid Marketing in Noida, Gurgaon and Jaipur.
Bangalore students feel insulated from recession, but have become conscious of their future job opportunities, finds out brand-comm’s ‘Recession Reactions Study 2009’.
Keeping the cricket season in mind, ESPN-STAR Sports is all set to launch an interactive cricket quiz show, ‘Stumped’, from June 1, 2009. The show has been produced by production house Endemol.
Big TV on Friday announced the expansion of its channel bouquet with the addition of 10 new channels, which will be available from June 1, 2009. Big TV aims to increase its channel bouquet to 400 channels over the next one year.
“As an industry, especially from an Indian perspective, agencies have always been underpaid for their true contribution. Ideas have been our only asset, and for ages, our short-sighted and self-obsessed agency heads have subsidised the cost of our valuable ideas in the fat media commissions that agencies made,” says Prathap P Suthan, National Creative Director, Cheil Communications.
Indus Towers Ltd, a leading mobile tower company, has appointed BS Shantharaju as the new Chief Executive Officer. Prior to this assignment, Shantharaju had worked with Delhi International Airports Pvt Ltd as CEO after the airport was privatised. In this capacity, he has successfully led the transformation of the airport to its current status. Though a qualified accountant and an MBA, Shantharaju has rich general management experience in leadership positions for reputed companies. He was Managing Director with Gujarat Gas Company Ltd, India’s largest city gas distribution company, majority owned by UK Hydrocarbon major BG Group Plc. He had spent a major part of his career with SmithKline Beecham Pharmaceuticals as Finance Director and Country Head of Bangladesh.