twofour54, the Abu-Dhabi based content creation community, has announced the launch of twofour54 intaj, offering state-of-the-art production and post-production facilities, media asset management, digital archiving, playout and broadcast services. The production aims to attract South Asia markets, but will currently focus on the UAE.
After a stint of nearly seven years, Anirban Das Blah has put in his papers as the CEO of Globosport, a sports and entertainment management enterprise. It is learnt that Blah is now exploring “entrepreneurial opportunities”.
The Kolkata FM radio space has been seeing the same set of trends for more than a year now, and the story is no different for the 37-week trend as per RAM data. Radio Mirchi continues to lead in the Kolkata market, followed by Big FM, Friends FM and Aamar FM, who are comfortably placed at number two, three and four slots, respectively, in the ratings.
A Business Director with Maxus, when he is not strategising the next media blueprint for his client, former state-level athlete Anish Appukuttan is preparing for the 42-km Mumbai Marathon in January. He believes in being the change that he wants to see in others. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
After revamping its website Mid-day.com with a new look, Mid-Day is set to unveil a new campaign emphasising its new look. The campaign, which will go on air on September 29, aims to position Mid-day.com as the fun and information break for the YUMPI throughout his working day. The campaign has been created by Origin Beanstalk Creative consultancy.
Videocon has entered into an exclusive deal with DNA that will see the paper carry 30 full-page ads of Videocon in the papers Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur editions. The deal will continue to till October 18.
Lintas Media Group (LMG) has been busy adding more businesses to its kitty, and the office in the midst of action this time is LMG Bangalore Collective. Some of the new wins include Anu Solar, Mantri Builders’ new mall, and the Deccan Herald Group. In addition, the agency has been re-empanelled for Canara Bank. Agency officials informed that the combined biz value of these wins was upwards of Rs 50 crore.
“World over it has been observed that it is better to advertise on vertical ad networks than on a horizontal ad network if the objective is to create brand awareness. This is because on a horizontal ad network one is not sure which sites the ads are being served on. This leads to spillover, which is money down the drain. If a person seeks brand engagement from a user from a specific audience thereby ensuring that there is zero or minimal spill over, then vertical ad networks are the best.”