Date-wise News

Vizeum India has managed its winning streak in the New Year as well. The company has won the media AoR for iPLAYUP Cricket, the trading name of Revo Content Services Pvt Ltd. iPLAYUP Cricket is a mobile entertainment business that develops skill games for mobile. It’s aiming to make a defining entry into the sports, media and entertainment markets. Confirming the development to exchange4media, S Yesudas, Managing Director – Indian sub continent, Vizeum also informed that the account size of the business is at Rs 20 crore.

Tasneem Limbdiwala Jan 4, 2010 12:23 PM

MakeMyTrip has announced the elevation of Amit Saberwal to Senior Vice President (Retail and Distribution). In this role, Saberwal will be handling national retail and distribution channels. He was formerly Vice President of Retail and Business Development at MakeMyTrip. He has over 18 years of experience in the travel and tourism industry.

exchange4media Staff Jan 4, 2010 9:29 AM

Rupam Ganguly, Grey Worldwide’s Delhi Branch Head, has put in his papers. He had joined Grey Delhi operations in 2007. Prior to Grey, Ganguly was Marketing Director, APAC, Philips Electronics, Singapore. He began his career with McCann Erickson. After two years, he moved to Everest Brand Solutions and then moved to Mudra. After this, Ganguly moved to Lowe Bangalore, where he spent five years, working mainly on the Britannia account. Currently, he is serving his notice period at Grey India till January 2010.

exchange4media Staff Jan 4, 2010 9:28 AM

“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO.

exchange4media Staff Jan 4, 2010 6:44 AM

Sanjaya Baru has taken charge as the new Editor of Business Standard from January 1, 2010. He succeeds TN Ninan, who has been the Editor since July 1993. Ninan will continue to lead the organisation as Chairman and Editorial Director of Business Standard Ltd.

exchange4media Staff Jan 4, 2010 6:43 AM

Bangalore-based agency Happy has been entrusted with creative duties for Diesel in India. The globally renowned fashion label, celebrated for its outstanding and unconventional work, is entering the Indian market through a joint venture with Reliance Brands Ltd and will be known as Diesel Fashion India Reliance Pvt Ltd.

exchange4media Bangalore Bureau Jan 4, 2010 6:42 AM

Amongst other findings, the recently released exchange4media Indian Media Agency Report also enumerates the top spending advertisers in 2008. No surprises in the fact that Hindustan Unilever tops this list. Reckitt Benckiser follows, with Nokia at No. 3 and Pantaloons at No. 4 positions. Maruti Udyog is the fifth highest spending advertiser.

exchange4media Staff Jan 4, 2010 6:41 AM

The year 2009, despite all its rough twists and turns, still managed to go down as an eventful year for the Indian media and advertising industry. Noor Fathima Warsia recounts the major developments of 2009 and what to look out for in 2010.

Noor Fathima Warsia Jan 4, 2010 6:40 AM

Since its launch in 2003, Dentsu India has been witnessing good growth and then came a speed bump in 2009. However, as Rajesh Aggarwal, President, Dentsu India, says, “For a year that was gloom to doom all over the world, we survived and flourished, albeit in a cautious way”. The agency is now looking to make up for all the slowdown in 2010.

Pallavi Goorha Kashyup Jan 4, 2010 6:39 AM

TAM Media Research is all geared for an ‘updated’ 2010. In continuation with its annual exercise, TAM Media Research had undertaken the universe update for 2010. With this, TAM is covering 225 million of the 450-500 million viewers in India. The exercise has thrown some interesting results, especially in digital viewing.

Noor Fathima Warsia Jan 4, 2010 6:38 AM

With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesting list of what they are looking forward to in 2010. Let’s hope the ‘Genie’ up there is listening to their wishes. Read on…

exchange4media Staff Jan 4, 2010 6:37 AM