Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on tomorrow’s meeting to arrive at a solution
The mobile app offers online shoppers almost all the features that are available on the PriceDekho site when accessed on a PC or notebook
The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment
With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say
The probe is following a PIL filed that alleges that Axact has no known financiers or clients, besides almost 99 per cent of the shareholders are unknown foreigners
Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner
We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare
FIC runs Fox Traveller & National Geographic Channel. The other offerings are Fox Crime, Nat Geo Music, Nat Geo Adventure, Nat Geo Wild, FX, & Nat Geo HD
In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC
IRCTC & Yebhi aim to do over Rs 200 cr of business in the first year. The partnership is based on a tender process that IRCTC opened in February 2013
Kumar joins as Senior Vice President – Planning for the agency’s Delhi operations. His last stint was with Draftfcb Ulka
Fiat Chrysler is looking for a creative agency for its soon-to-be-launched offering Jeep SUV. The pitch is in its initial stages & involves participation from multiple agencies
As CEO – Lifestyle Businesses, Behl will lead Raymond’s core businesses, namely, textiles, apparel & retail. His last stint was with Reliance ADA Group
Distribution partners include Airtel, Reliance Digital TV, Den Networks, Dish TV, Hathway, Incable, DD Direct and Siticable, among others
Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY
VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather
Anirban Dutta joins as Managing Director for India; Sachin Tagra to lead LoyaltyOne as Vice President of Business Development
Publicitas has signed a contract with Financial Times to service all media sales, including print, digital and events across South East Asia
The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory
We have decided to maintain status quo on the TAM subscription & regularity of reports, says Ashish Bagga, CEO, TV Today Group, while stressing on a measurement system for the TV industry
I am a great believer in brilliant thinking; creativity is just the logical conclusion to brilliant thinking. If you don’t have the thinking and the real understanding of people, and an understanding of the purpose of the brand in people’s lives, you will never get to creative excellence. You will get to the execution, but you don’t get to communication. Communication is designed to work, while advertising just talks at you. We don’t have the divine right to people’s attention, we have to give them something in return for their investment.