The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
Profit before tax in Q3 FY14 stood at Rs 1.78 cr, up from Rs 1.51 cr in the same period last year, a growth of 17.88%. Q3 saw Radio One being EBIDTA positive across all its seven city stations
The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle
Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts
As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards
Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
The internet major has reported yet another revenue decline; online display and search ad rates dip in Q4 2013
Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Conceptualised by Lowe Lintas and Partners, the MAd campaign promotes the product by paying tribute to few iconic Indian ads in a humorous manner
INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse
Nadella is the third CEO of Microsoft after Bill Gates & Steve Ballmer. He had joined Microsoft 22 years ago. Prior to this, he was Executive VP of Microsoft's Cloud & Enterprise group
All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity
Transparency of prices is still a challenge in the industry. Measurement is another barrier. If both of them are tackled by service providers, more brands will feel encouraged to take up this medium of marketing. Innovations have also not kept up with brand aspirations. There are great ideas out there, but do-ability on scale often becomes a challenge.
There should be transparency and rationalisation in pricing. The buying process needs to be made simpler. Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings, that would be a great idea. The lack of ROI measurement is obviously a big challenge, which is why we are not consistent users of the medium.