The breakfast cereal company successfully culminates its Breakfast Pledge initiative with the gifting exercise across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata
Repucom's SportsDNA study reveals that 11 per cent of people interviewed aged 16-69 in urban areas of India this year, stated that they were interested in tennis
Filmed across major cities, the campaign includes a series of emotionally-rich stories of how the couples met, fell in love and are living a happily married life
The company has already established partnerships with several publications in the GCC region including Sports360, Elle Arabia, Motivate Group and Khaleej Times
Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar
The launch has been subtle with a musical single released last month. In the coming days, TVCs supported by a high decibel media plan are also being rolled out