Date-wise News

HBO and HBO HD will Premiere Wonder Woman in the month where the entire World celebrates International Women’s Day

e4m Desk Mar 8, 2018 5:50 PM

Notable Nobel Laureate Paul Krugman will be the guest of honor

e4m Desk Mar 8, 2018 5:45 PM

This will generate accurate data as to which part of the advertisement was actually viewed

e4m Desk Mar 8, 2018 5:40 PM

Utilises Facebook’s all-new ‘Press and Hold’ feature to drive greater engagement

e4m Desk Mar 8, 2018 5:31 PM

Founded in 1962, Shemaroo Entertainment is a content powerhouse that specialises in aggregation and distribution of content

e4m Desk Mar 8, 2018 5:30 PM

Signing part of a major expansion plan in which the company aims to have a bigger and wider presence across India

e4m Desk Mar 8, 2018 4:57 PM

The campaign comprises a short digital film that celebrates the grit, strength and perseverance of women across several walks of life like sports, athletics, corporate, music and fashion.

e4m Desk Mar 8, 2018 4:09 PM

Star Bharat grabbed the second slot this week with 750429 million impressions followed by Zee Anmol on third position with 682244 million impressions

e4m Desk Mar 8, 2018 3:34 PM

The campaign addresses equality of the sexes by normalising conversation about gender roles and the evolution of the feminist movement.

e4m Desk Mar 8, 2018 3:15 PM

The film applauds women who take the metaphorical driver's seat and take on the road ahead, no matter what it brings.

e4m Desk Mar 8, 2018 2:55 PM

Popular songs of iconic Bollywood heroines across the decades will be aired to commemorate this special day.

e4m Desk Mar 8, 2018 1:53 PM

Kamble who has earlier served at Star India, Turner and Walt Disney Company will report to Vishal Maheshwari

Madhuwanti Saha Mar 8, 2018 1:23 PM

Updated UI and AI Features Powered by Adobe Sensei Boost ROI for Advertisers

e4m Desk Mar 8, 2018 1:05 PM

Having nearly 15 years of experience, Tarun Sinha will head the Advertising Strategy and Operations, build on the team strength, advance the product and platform road map, as well as build OLX’s relationship with advertisers, to establish OLX as a preferred partner for marketers.

e4m Desk Mar 8, 2018 12:38 PM

To mark International Women’s Day, on March 8, 2018, 15 major publications in India dedicated their mastheads to the nation’s women by smartly crafting a message that integrated the name of the newspaper on its masthead.

e4m Desk Mar 8, 2018 12:23 PM

Gangappa has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing.

e4m Desk Mar 8, 2018 11:50 AM

To spread awareness about the long neglected cause, a digital version of the Chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player's ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’

e4m Desk Mar 8, 2018 11:21 AM

Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM

Neeta Nair Mar 8, 2018 9:00 AM

Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.

Ruhail Amin Mar 8, 2018 8:59 AM

Women make up around 30 per cent of the entry-level workforce in the media and advertising world, but this number steadily drops to 3 per cent at the top leadership level.

Venkata Susmita Biswas Mar 8, 2018 8:58 AM

From petitions urging the government to make self-defense a mandatory part of school and college curricula for female students, to empowering women to live the life they always want to, this year’s IWD campaigns are all for progress, parity and empowerment.

e4m Desk Mar 8, 2018 8:57 AM

Terrestrial was the only form of distribution till the mid-90s. With the impetus of digitization, this is nearly extinct. The number of channels has grown from 130+ in 2005 to 800+ channels in 2018.

e4m Desk Mar 8, 2018 8:56 AM

The question for women becomes multi-faceted. Do we strive for a level playing field or simply fair play? The goal is how to best utilize the skill sets that women bring to the table

Kranti Gada Mar 8, 2018 8:55 AM

While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV households in India at 183 mn at last count

e4m Desk Mar 8, 2018 8:54 AM

The Information & Broadcasting Ministry (MIB) has proposed an allocation of Rs. 1 Crore to be made to the Journalists Welfare Scheme in BE 2018-19. Currently, the provision is of Rs. 20 lakh for the scheme.

Nishant Saxena Mar 8, 2018 8:53 AM

Archie, Betty, Veronica and Jughead — beloved by millions for generations — will be reimagined with an all-Indian cast

e4m Desk Mar 8, 2018 8:51 AM