The company has signed up six talents, Debbie Rao, Dibya Chatterjee, Sidin Vadukut, Shantanu Anam, Janice Sequeria and Girish Narayandass as a part of the venture
The film, which aims to inspire women to prove their mettle, has been conceptualized by SUGAR’s in-house creative agency and directed by Band-Stand Videos Pvt. Ltd.
The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media