India’s first official amateur Boxing League is set to increase its broadcast reach and coverage significantly. With boxing’s popularity and fan following in India at an all-time high, the rights holder and organizers of Big Bout - Indian Boxing League, SportzLive will announce the auction plan for the Live Digital Streaming Rights for the initial three seasons of the league, through a separate tender process.
Held under the aegis of the Boxing Federation of India, Big Bout’s first season will have six teams and will take place from October 20 to November 9.
There will be a total of 90 bouts of 3 rounds each, spread over 18 days across three venues. With 5 bouts across different weight categories between two teams, each day and leading boxers like Mary Kom, Amit Pangal, Gaurav Bidhuri, and Sonia Lather and over 50 leading international boxers participating, the League is set to establish boxing as one of the most popular sports in India.
Atul Pande, MD of Sportzlive said, "Boxing is a made for mobile sport with fast-paced action. Indians love speed and power and the Big Bout-Indian Boxing League will provide nearly 50 hours of power-packed entertainment. We believe that OTT and Mobile will be a key consumption destination for this sport.”
The auction rights will be for the first 3 seasons for both India Rights as well as Global Rights (including India). The League has set a base price of ₹ 4 crore for India Rights and ₹ 4.5 crore for the Global Rights (including India) per season.
Ajay Singh, President of Boxing Federation of India, too expects the league to make waves. “With Indian boxers doing exceptionally well in all major international tournaments and continental events, Big Bout will be another feather in the cap of Indian boxing as the first amateur boxing league in the world. It definitely has the potential to take the sport to the next level and this OTT bid, a first of its kind for any Olympic Sports in India will set an example for others to follow.”