Date-wise News
The Playbook was unveiled at the ‘Building Brands Summit’ in Gurugram. More than 60 leading brands attended the event
exchange4media Staff Dec 17, 2019 6:41 PM
The outdoor installation for Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train
exchange4media Staff Dec 17, 2019 5:29 PM
The campaign video has already crossed 700,000 views and has reached out to over 4 million people
exchange4media Staff Dec 17, 2019 5:24 PM
The thriller Aame Katha opened with a rating of 4.1 GRPs and has recorded an average 3.7 GRPs in its fourth week of going on air
exchange4media Staff Dec 17, 2019 5:04 PM
Prior to this, Sharma was with Havas Medias Arena division
exchange4media Staff Dec 17, 2019 5:02 PM
Cine lovers can enter the #TicketToHollywood contest after the 9 pm movie and win exciting prizes, including a grand prize trip to Hollywood
exchange4media Staff Dec 17, 2019 4:36 PM
Nazeeb Arif, Executive Vice President & Chief Corporate Communications, ITC Limited, shares the story of his journey, FY 2018-19 for ITC and the future of communication.
Nafisa Shaheen Dec 17, 2019 3:58 PM
The channel has formed an association with singer Gurdas Mann
exchange4media Staff Dec 17, 2019 3:51 PM
Flipkart confirms Vasudev's resignation after a five-year stint with the company
exchange4media Staff Dec 17, 2019 3:35 PM
The digital singing talent hunt hosted by Radio Mirchi has Smule as the title sponsor
exchange4media Staff Dec 17, 2019 3:23 PM
These two programmes offer unique strategies and approach to structure the job search and interview process to get desired results
exchange4media Staff Dec 17, 2019 2:51 PM
Sharda has over 15 years of media experience and has advised various clients including Rajasthan Tourism, Maruti, Bureau of Indian Standards, Ministry of Consumer Affairs and the European Union
exchange4media Staff Dec 17, 2019 2:17 PM
Moitra who recently moved the Supreme Court against the amended Citizenship Act tweeted about the development
exchange4media Staff Dec 17, 2019 1:59 PM
The video launched as part of the campaign, featuring popular creators, has got nearly 37 million views in three days
exchange4media Staff Dec 17, 2019 1:45 PM
One Impression will also collaborate with creators so they can grow within the Pinterest ecosystem
exchange4media Staff Dec 17, 2019 1:21 PM
The Avvatar Sports Nutrition account will be handled by ecommencify, the agency’s eCommerce division
exchange4media Staff Dec 17, 2019 12:59 PM
Prior to her work with Fox Star Studios, Kapur was Senior Vice President of Marketing with UTV Motion Pictures
exchange4media Staff Dec 17, 2019 12:54 PM
Socxo will help Moolya promote its core values through dedicated advocates of its brand to enhance its organic reach in the market
exchange4media Staff Dec 17, 2019 12:30 PM
The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital
exchange4media Staff Dec 17, 2019 11:30 AM
The three new series produced by Tipping Point will range across thriller, romance and drama
exchange4media Staff Dec 17, 2019 11:02 AM
Bulchandani will continue to manage her responsibilities as McCann New York President
exchange4media Staff Dec 17, 2019 9:23 AM
Lim's exit is the latest in a series of high profile departures from DAN APAC this year following a business restructure
exchange4media Staff Dec 17, 2019 9:19 AM
Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?
Neeta Nair Dec 17, 2019 9:12 AM
Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges
Noel Dsouza Dec 17, 2019 9:01 AM
Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product
exchange4media Staff Dec 17, 2019 9:00 AM
By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams
exchange4media Staff Dec 17, 2019 8:59 AM
This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore
Misbaah Mansuri Dec 17, 2019 8:45 AM
Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020
Sonali Malaviya Dec 17, 2019 8:44 AM
We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year
Shikha Paliwal Dec 17, 2019 8:38 AM
Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city
Anjali Thakur Dec 17, 2019 8:18 AM
According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends
Tasmayee Laha Roy Dec 17, 2019 7:54 AM
