Dr Pragnya Ram from Aditya Birla Group conferred with Lifetime Achievement Award at the 10th edition of the India PR and Corporate Communications Awards
The Ministry has urged TV channels to refrain from broadcasting content that is likely to instigate violence or that which promotes anti-national attitudes
The India Bike Week has participants from across the country, showcasing unique bikes that have been passionately built and are conceptually strong
A panel discussion between communication experts looks at the brave new world of data in communication strategies, the advantages and the challenges
At the e4m IPRCCC 2019, experts discuss the role of communication and how to measure impact in the face of shifting communication strategies and objectives
D’Souza will assume the role with effect from 4th April 2020, replacing Ajoy Misra who will be retiring from the company
The recently launched campaign features brand ambassador MS Dhoni
The show comprises a missed-call campaign where every episode will consist of audience voting along with the judges’ points
The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale
The campaign has been conceived in the form of a popular Christmas carol, Jingle Bells but with the lyrics altered to convey Licious’ message of festive greetings
The new UI allows users to access featured and trending content on different OTT apps with deep-linking support
Anand Mahindra will be stepping down as the company's Executive Chairman on April 1, 2020, and will be assuming the role of Non-Executive Chairman of the Board
The streaming service added an exclusive ‘ChristmasBay’ for viewers to trace the origin of the holiday and the story behind the birth of Christ
With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights
Gupta's appointment comes as a part of the company’s efforts to invest in and attract world-class leadership to drive innovation and growth
Sardesai, advisor, senior journalist and news presenter, India Today Group, also Jury Chair of IPRCCA delivered a the keynote speech on - PR in the age of media 360
At the e4m IPRCCC, Ghosh, CEO - India & South Asia, OYO, shared insights on how to stay relevant and authentic in the age of social media
For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology
Prior to this, Challapalli was Chief Integration Officer-South Asia for Leo Burnett
It's raining brands for COLORS Kodeeswari as the show gets sponsors such as Colgate, Nippon Paints and Tamil Matrimony app on-board
The upcoming episode will have cricketing icons Brian Lara, Irfan Pathan, Hemang Badani and Parthiv Patel tasting dishes prepared by the contestants
Verma joined the Publicis Groupe experiential agency in 2012
Among the esteemed speakers present were Srinivasan Swamy, Ashish Bhasin, Partho Dasgupta, Ashish Vaid, Preeti Mehta, Nandini Dias, and Megha Tata
Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry
Industry heads reveal their predictions for the advertising business in the year ahead
CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies
Priti Setia, Group Head Technology, Adfactors PR, & RJ Arpana Gandhi took part in a session on how communication could enable a more sensitive approach towards gender issues
Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead
52 Red Pills, a book by Siddharth Banerjee, Director, Global Sales Organisation, Facebook India and wife Eika Banerjee, CEO, Future Learning is on shelves now
Agarwal, CMO, ZEEL, shares with exchange4media insights on the network strengthening its regional portfolio with the unveiling of four new channels this week
In a panel discussion on influencers, industry experts discuss the value influencers can bring for brands in a digital era