AB de Villiers & Virat Kohli engage in banter on Twitter for Wrogn Active campaign
The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z
AB de Villiers and Virat Kohli recently engaged in a Twitter banter announcing the launch of Wrogn Active.
The youngest in the series of successful youth fashion brands from Universal Sportsbiz Private Ltd (USPL), the campaign focuses on one simple aspect - Get off your ass. This first campaign of the athleisure brand is already creating a positive impact on the millennial and Gen Z.
South African sporting sensation and the favourite of IPL Team RCB, AB deVilliers, is the face of the brand.
The campaign focuses to spread the message that physical activity is needed to be fit and active. Wrogn's signature non-conformist has approached to create a look that blends fitness and fashion in a way no other active wear brand can.
This campaign aims to encourage everyone to move away from the confines of their couch to engage in some physical activities to remain fit and active. This is strongly reflected in ABD’s and Virat Kohli’s conversation.
