Firework’s 30-sec stories to be now available on Mi Video

Short video network Firework has entered into a global strategic partnership with global technology leader Xiaomi.

Firework's catalogue of short thirty-second stories across 38 categories will now be available to the users of Mi Video on Xiaomi smartphones.

This extends Firework's Reveal technology that allows videos to have a 360-degree, horizontal and vertical point of view, to the Mi Video users. Xiaomi’s operating system built on the Android system, MIUI, is amongst the most popular custom android ROM with 291 million Active Monthly Users worldwide and Mi Video has a massive daily user base across major markets like India, Indonesia and Russia.

Firework will enable discovery of content in local languages in India and in Russian and Indonesia Bahasa by working with creators and storytellers in respective countries.
With more and more users watching video content on the go, and switching to shorter formats that enable them to enjoy a variety of genres without committing to any one show, Firework's value proposition is a perfect fit for one of the fastest growing brands in the mobile handset space.

Wang Dong, Deputy General Manager, Internet 4th Department of Xiaomi Corporation, said: “We are thrilled to have Firework as our partners in Mi Videos. Our endeavour is to offer premium quality, curated videos to our users and Firework adds tremendous value to that. Firework being a global, responsible brand offers us a video ecosystem that is safe and offers an enriching experience for our users.”

Firework India Head of Partnerships and Growth Sudarshan Kadam said: “The alliance with Xiaomi is yet another game changing development in the short video space and is in line with our strategy to be present at destinations that already have a massive captive audience. We are thrilled with this collaboration and the prospect of addressing a premium audience that are Xiaomi phone users. Our philosophy of providing brand safe content ensures that the users get enlightened and entertained with our curated content. As we build our network, we are sure this alliance will benefit the entire short video ecosystem on our platform.”