Edelweiss Mutual Funds TVC talks of visibility of returns
The ‘Kitna Milega’ campaign showcases Target Maturity Funds' unique investment approach
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Published: Mar 21, 2023 12:34 PM | 1 min read
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Edelweiss Mutual Funds has unveiled its TVC brand campaign ‘Kitna Milega’, which focuses on Mutual Fund products that are designed to provide visibility of returns.
The ad campaign showcases Target Maturity Funds' unique investment approach, which offers investors visibility of returns* on their investments provided they stay invested till the maturity of the fund. This campaign will also have presence on print media, outdoor and digital and social media.
Speaking about the campaign, Radhika Gupta, MD & CEO, Edelweiss MF said, "Inherently we have heard investors always asking ‘How much return will I make in this product’ before they choose to invest in any financial product/ Mutual Funds. Investors want simple products that provide visibility of returns.
We have picked this insight of ‘Kitna Milega’ to build on the communication for Target Maturity Funds. These funds are structured and designed in a way to give visibility of returns to investors and are simple in a structure like traditional deposits. Investors will be able to understand and invest in this category banking on the growing popularity of Debt Passives and Target Maturity Funds," she adds.
The campaign aims to convey a clear message about returns on investment that investors have while investing in mutual funds.
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