boAt partners with Amplify.ai

Amplify.ai by Triller, a global leader in conversational AI in collaboration with Meta recently partnered with boAt, India’s No.1 overall wearable brand (as per IDC), to introduce an exciting new messaging experience that will revolutionize how customers choose their perfect smartwatch. Conceptualized by Meta’s Creative Shop and built in partnership with Amplify.ai, the chat leverages the popularity of the IPL season and the brand ambassadorship of Indian cricketer Hardik Pandya, boAt aims to provide an unparalleled personalized experience for its customers.

boAt has always been at the forefront of innovation in the consumer electronics industry, and this partnership with Amplify.ai is no exception. The unique and innovative experience, powered by state-of-the-art AI technology, will interact with customers in a conversational manner to understand their preferences, requirements, and lifestyle. Using advanced algorithms, the chatbot will analyse this information and provide tailored recommendations for the best smartwatch that suits each individual customer.

boAt's collaboration with Amplify.ai and Meta underscores its commitment to enhancing the customer experience. By harnessing the power of conversational AI, boAt aims to provide a seamless and intuitive process for customers to explore, evaluate, and select their ideal smartwatch from the vast range of options available. The chatbot will also provide real-time information on product features, prices, and availability, making the entire smartwatch selection process hassle-free and efficient.

Amplify.ai, known for its expertise in conversational AI, brings its advanced capabilities to power the conversations for boAt. "We are excited to collaborate with boAt in this campaign to create a unique messaging experience for their customers," said Manoj Malhotra, CTO & Co-Founder of Amplify.ai. "Our conversational AI platform enables intelligent and dynamic interactions, allowing the chatbot to understand customer preferences and provide accurate recommendations. We are confident that this chatbot will greatly enhance the customer experience for boAt's smartwatch selection process."

"boAt is known for its customer-centric approach, and our partnership with Amplify.ai aligns perfectly with our vision," said Aman Gupta, Co-founder, and Chief Marketing Officer at boAt. "We are excited to introduce this innovative conversational experience that will redefine how customers choose their smartwatches. It's a unique and interactive way to make the shopping experience more enjoyable and personalized."

The boAt and Amplify.ai chatbot is now live and accessible through boAts’ digital channels, Facebook Messenger and Instagram Direct Messages. Customers can interact with the chatbot to get personalized recommendations for their perfect smartwatch and experience a new level of convenience and efficiency in their smartwatch selection process.