Microsoft Advertising launches new ad solution
The tool will helps brands monetize with AI-powered chat
Microsoft Advertising has announced an ads solution that will help online services, apps, and publishers monetize through their AI-powered chat experience.
“Nobody knows their audience better than they do, so our API allows publishers, apps, and online services to choose the ad formats that they believe are optimal for their audience in a way that feels natural to their native experience. Our ads for chat API can serve ads on chat platforms from Microsoft or other companies,” the company said in a blog.
This move comes at a time when generative AI taking a huge part of the work ahead for technology companies across the world, and big firms are rushing ahead in the battle to make the most out of this tool.
Microsoft said that they are engaging in discussions with related party to talk about chat experiences, whether they need both algorithmic organic results and ads monetization or ads monetization only.
“We recognize that each publisher, app, and online service has unique needs, depending on factors like the primary device their audience uses or how their users engage with content. We’re also sitting down with advertisers to seek their input and help to shape the future of this experience.” the company said.
