Meta updates payout model for Facebook reels
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Meta on Tuesday announced that the company is evolving its payout model for Facebook reels, which will now be based on the performance of creators’ public reels, not the earnings of ads on their reel.
The social media giant also said that they are expanding Ads on Reels tests so more creators can earn money for creating and sharing engaging public reels.
“We’re inviting thousands more creators on Facebook to join our updated tests, including many of the creators who previously participated in our Reels Play bonus program on Facebook,” the company said in a blog post.
Meta has been testing ads on Facebook reels for a year now. The company said that the payouts will be determined by the number of plays and with this performance-based model, creators can focus on the content that’s resonating with their audience, advertisers get access to more ad inventory to reach more people and people will get a more consistent viewing experience.
Meta also said that in the coming weeks, they’ll begin testing a similar program on Instagram. “We’ll begin to test Ads on Instagram Reels with a similar performance-based payout model among a small group of creators and advertisers in select markets.”
The company is also planning to start testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators to support creators making all types of content.
