News genre sees more than 3000 advertisers in Q3 of 2023: TAM AdEx
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
Ad volume in the TV news genre saw an increase of 1 percent rise in Jul-Sept’ 23 compared to Jan-Mar’ 23. The category recorded 7 per cent de-growth in ad volumes in Jul-Sept’ 23 compared to Jul-Sept’ 22.
The numbers were shared by TAM AdEx in its recently released quarterly report (July- September 2023) on news genre advertising. The body monitored more than 600 TV channels for the report.
Services and Food & Beverages sectors retained their first and second positions during Q3 of 2023 compared to Q2 2023. Personal Healthcare, Personal Hygiene and Auto occupied the third, fourth and fifth position respectively.
The Banking/Finance/Investment sector entered the list of top 10 sectors during Jul-Sept’ 23 compared to Apr-Jun’ 23. The top 10 sectors together added 80 percent share of ad volumes during Jul-Sept’ 23.
Speaking of categories, the Cars category ascended to the first position during Q3 compared to Q2. Toilet Soaps, Corporate/Brand Image and Toothpastes were the entrants in the top 10 categories list during Jul-Sept’ 23 over Apr-Jun’ 23. Together, the top 10 categories added 27 percent share of ad volumes in Jul-Sept’ 23.
The third quarter of the year saw a total of 3071 advertisers. Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes. Also, LIC of India entered the top 10 advertisers list in Q3 and secured seventh position, compared to its eleventh position in Q2 of 2023.
Reckitt Benckiser was followed by Hindustan Unilever, Godrej Consumer Products, Patanjali Ayurved in the third quarter. Lalithaa Jewellery was the leading brand in the news genre followed by Dettol toilet soaps, Policybazaar, Patanjali Dant Kanti at consecutive positions thereafter.
Mortgage Loans category saw the highest increase in ad secondages with growth of 55 percent. Nearly 180-plus categories registered positive growth. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed the highest growth of five times during Q3.
During H1 of 2023, ‘Hindi News’ was the leading sub-genre for advertising with 17 percent share of ad volumes. Top five channel sub-genres accounted for 54 percent share of ad volumes during Jul-Sept’ 23.
