PRtainment Media appointed as PR Partner for The Tea Planet
Tea Planet was founded in 2016
Date-wise News
2023 – The year when Cricket on Television created and recreated history
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
Damyant Singh Khanoria joins Sports18 as Director-Marketing
Damyant Singh Khanoria recently quit OPPO after leading the marketing team for three years
GMR Aerocity Festivals presents 'Aerocity Culinary Fest - Where Food Meets Fun'
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
Connect OOH onboards Nitin Kataria as AVP South
In the past, Nitin Kataria has held pivotal roles in organizations including BIG FM, Outlook, Posterscope, Cheil and Kinetic
Sony renews broadcast rights for UFC in the Indian Subcontinent
The agreement between Sony Pictures Networks India and Ultimate Fighting Championship will be effective January 1, 2024
Doctor Strange takes over Las Vegas' skyline as part of Samsung's new campaign
Samsung has teamed up with Marvel Studios’ “What If…?” Season 2
Campa onboarded as an official partner of BCCI
Reports say that Campa will have an on-stadium presence, pouring rights and beverage partnership for all the matches played in India during the period
Abhishek Malik named Associate Creative Director (Copy) for Virtue India
In 2023, Abhishek Malik was recognized as one of the winners at Impact’s “TOP 30 under 30” young agency professionals in the A&M space
Discussion with Zee on merger ongoing: Sony
According to media reports, Sony has said that the talks with ZEE will continue till January 20
Shankar Mahadevan lauds ‘Tuffies’ in new Cipla anthem
The anthem has been conceptualised by ^ a t o m network
Star TV’s VP-Sales Natasha Sharma moves on
Natasha Sharma joined Star TV in August 2015
Apple’s ‘The Greatest’ ad bags Emmy for Outstanding Commercial
The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022
Quaker promises ‘wholesome beginning’ with Sidharth Malhotra and Kiara Advani
The TVC has been conceptualised by Leo Burnett
Atrangii App elevates Nivedita Basu to Senior VP-Group
Nivedita Basu was earlier Vice President-Content & Business Alliances
TERRA appoints Tapasya Sharma as Global Head – Marketing and Digital
TERRA is known for its eco-conscious personal care products and biodegradable wipes
Print ads push the creative envelope with out-of-the box thinking
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Los Angeles Times Executive Editor Kevin Merida steps down
The publication won three Pulitzer Prizes under his leadership
Alia Bhatt & wedding guests take centre stage in Flipkart campaign
The campaign has been conceptualised by Leo Burnett
Viacom18 ropes in Star Sports’ Saket Sahay
Saket Sahay has joined Viacom18 Sports as Senior Vice President - Advertising Sales - Digital & Television
Chetan Sharma joins Cleartrip as Head of Digital Marketing
Prior to this, Chetan Sharma was with Wakefit as VP-Online Revenue & Demand
Anirban Roy named Vice President - Revenue & Growth at Swiggy Instamart
Prior to this, Anirban Roy was with Amazon India for over 7 years
M&C Saatchi Performance makes key elevations in global team
All newly appointed leaders - Guillaume Lelait, Roshat Adnani, Lavinea Morris, and Dane Buchanan will report directly to CEO Kabeer Chaudhary
Navigating the digital frontier: Marketing trends to watch out for in 2024
Guest Column: Kanika Mittal, Country Head, India, Taboola, writes on the trends that reflect the current state of digital marketing but also provide insights into where the industry is headed
Default on $200 million payment to Disney: New trouble for Zee?
The payment default by Zee to Walt Disney’s India unit has added another layer of complexity to the already tumultuous situation surrounding the Zee-Sony merger, say experts
Is Bodhisatva Ganguli likely to retire from ET in Jan end?
Ganguli has been working with The Economic Times since 1999
CCPA drafts guidelines to curb misleading coaching institute ads
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Hrithik Roshan turns 50: The Greek God's golden brand journey
According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, birthday boy Hrithik Roshan's endorsement value is pegged at $48.5 million
Warner Bros Pictures (India) total revenue up 35% in FY23
The total profit of the company was Rs 7 crore for the year ended March 31, 2023, as compared to Rs 2 crore in FY22
D2C players gear up to fly higher in 2024
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year