Print ads push the creative envelope with out-of-the box thinking
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
It has always been intriguing how crisp print ads make waves on social media even in the age of digital. With a killer mix of sharp copies and eye-popping designs, and armed with digital-led tools like QR codes and microsite links, these ads have been seeing a resurgence in recent times. Unsurprisingly, there's a lot of applause for print ads, as audiences recognise and celebrate the brands that captured their attention.
Here are a few that got us talking.
Cadbury’s full-page 200th-anniversary ad
Mondelez International's chocolate brand, Cadbury, marked its 200th anniversary recently, and the celebration was accompanied by a brilliantly simple yet attention-grabbing print ad. The full-page masterpiece ingeniously encapsulates the essence of the brand by immersing the entire page in Cadbury's signature color. The design takes center stage, cleverly blending the 'Cadbury' name with the number '200', forming a harmonious and visually striking fusion of both elements within a single word.
Tata AIG Insurance’s reversed copy
On Saturday, a print copy by Tata AIG Insurance made the audience's necks go upside-down, and we wonder if reversed print copies are a new trend in the world of print advertising. Dr. Kushal Sanghvi, a media expert took it to LinkedIn and pointed out that does such copy works in the benefit of the brand? He wrote, “This “Ulta- Pulta” creatives are seeming like becoming a trend with brands and the TOI group to raise attention and get you to stop, but then most will miss even reading it isn’t it.”
Colgate’s Image Invert Stunt
A few days ago, Colgate’s print ad made it to social media discussion over the images accompanying news articles in the Times Of India newspaper getting inverted. Many readers first assumed that it was a printing error only to see the huge print ad on the next page with the text: "Neend main ho gaya na ulta pulta," which accompanied an ad promoting their Maxfresh product range.
While the world is running after digital mediums to reach the audience, it is fascinating to see print still paving it’s way into the conversations of people with compelling copies and enthralling concepts to keep up with the new-age world.
