How In-Feed Ad-Insertion tech by Silverpush's Vidgyor unlocked new streams of revenue

Vidgyor's In-Feed Ad-Insertion solution took center stage during the recent Ram Mandir event, showcasing its ability to unlock new streams of revenue for more than 24 leading LIVE TV channels, including TV9, Zee News, Asianet News, and Times Now. Leveraging Vidgyor's technology, the event saw participation from 150 unique advertisers.

The Vidgyor's player offers a spectrum of Graphic Ads, including L-Band, Aston Band (Lower third), and Sponsor Logos, supporting both static and animated formats. The video player comes with dynamically "burned-in" graphic ads onto the live feed before delivery. The self-serve dashboard enables seamless scheduling of L-Bands, with comprehensive as-run logs provided for detailed analytics.

“Our technology not only enables TV broadcaster clients to maximize revenue on their Live TV streaming using non intrusive graphic ads during high traffic events and prime time slots but also allows advertisers to reach highly engaged audiences during the event," said Mahaboob Khan P, MD Vidgyor.

As the budget and general elections loom on the horizon, Vidgyor's In-Feed Ad-Insertion technology emerges as a strategic asset for publishers and advertisers alike. This technology not only enhances user engagement but also presents a lucrative opportunity to capitalize on the massive viewership garnered during such monumental events.
Vidgyor also offers a Video Player solution that is trusted by top TV broadcasters and publishers for seamless monetization of Live TV streams. It automatically replaces TV ad-breaks with targeted video ads from ad-servers. Compatible across Web, Mobile App, and CTV platforms, it offers flexible integration options, either standalone or as a plugin. With advanced overlay features like banner-on-pause and bottom overlay, it optimizes ad-revenue through direct sales or programmatic ad-partnerships.