Liqvd Asia wins marketing mandate for Peerless Hospitals in Kolkata
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
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Published: Apr 17, 2024 12:58 PM | 2 min read
Peerless Hospital has collaborated with Liqvd Asia, a digital marketing agency, to spearhead its marketing campaign aimed at promoting its emergency ward services.
“The campaign aims to highlight the crucial importance of having a reliable healthcare provider during emergencies, utilising outdoor print and above-the-line (ATL) activities. Drawing from the insight that emergencies can strike unpredictably and affect anyone, the initiative emphasises Peerless Hospital's readiness to handle such situations 24x7 with expert medical staff and cutting-edge facilities,” the agency said in a release.
Commenting on the partnership, Ravindra Pai, Deputy Managing Director from Peerless Hospitals said, "At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24x7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare."
Monish Sanghavi, Business Head of Liqvd Asia, added, "At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information, so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital's world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters."
The campaign has already commenced and will continue for several more months.
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