Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report

The Indian gaming universe covers roughly 65% of the total Indian digital audience base and this base is poised to grow by 30% by 2025 to 750 million users, the Mindshare-e4m Content Marketing Trends report revealed. The comprehensive report was unveiled today in Mumbai in presence of eminent leaders and industry heads. It offers deep insights and the latest trends in the content marketing ecosystem. “Gaming whilst previously thought to be a male domain has equal interest from both the genders. The time spent in casual and mid-core gaming is much the same for men and women”, it added.

Talking about the growth of e-sports and gaming, the report said that Esports and game streaming however is a fast-growing space dominated by avid gamers. “Unlike online gaming, it is important to understand the challenges underlining non-endemic brand associations with esports platforms and build advertising innovation to effectively leverage the opportunity this platform provides”, the report stated. “Millennials as well as the Gen Z base are heavily invested in these tournaments and tapping into their sub-conscious during moments of high emotional investment is a win for any advertiser”, the report added.

Talking about how brands can generate awareness via gaming, the report stated that branded spaces inside games are ideal for brands with a low digital user base, aiming to generate brand/product awareness. "The gaming industry has a lot of timeless classics, already established games with huge fan bases, and these should be leveraged innovatively. With a huge following, it can be a little tricky to identify the target audience but it is an excellent way of creating buzz for your product", the report added.