Haldiram's unveils campaign for Raksha Bandhan

The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood

by e4m Staff
Published: Aug 12, 2024 2:34 PM | 1 min read

Haldiram's Raksha Bandhan

Haldiram has unveiled a campaign for Raksha Bandhan.

The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage "Samay Sambandhon ka Naam - Haldiram's", which rekindles memories of mischievous antics and sweet quarrels, Haldiram's reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.

Speaking on the campaign, Kailash Agarwal, President – Retail, Haldiram’s, said, "Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,' we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters."