Zepto wants to bring the ‘Shagun ka Lifafa’ this Raksha Bandhan
The brand has rolled out a rap ad film for the campaign
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Published: Aug 12, 2024 4:31 PM | 1 min read
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Zepto wants to be part of the Raksha Bandhan celebrations this long weekend: "Rakhi Aapki, Lifafa Humara". “We’re bringing the festive vibes with a modern twist on the traditional Shagun ka Lifafa. And trust us, you don’t want to miss out.”
“After the massive success of our 3rd-anniversary campaign, where we delivered a whopping 750,000 orders, we’re setting the bar even higher. This Raksha Bandhan, we’re gearing up to deliver over 3.5 million orders in just three days! Yes, you read that right—3.5 million!”
The brand has rolled out a rap ad film that perfectly captures the fun, teasing, and love that defines sibling relationships.
“Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Chandan Mendiratta, Chief Brand officer, Zepto. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”
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