Breaking News: Can short ads go a long way in creating brand impact?
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
In 2024, short-form ads aren’t just an experiment — they seem to be integral in digital marketing strategies. The rise of formats like 6-second bumper ads and snappy 15-second stories reflect not just global trends but also unique consumer behaviours shaped by India's rapid digital transformation.
India's evolving demographics and consumer behaviour play a massive role in this success story. With 1.2 billion mobile users and over 500 million active video viewers, the country is experiencing an unprecedented shift toward mobile-first consumption. The typical Indian consumer today juggles multiple apps, splitting their time between YouTube, Instagram, and homegrown platforms like JioCinema. Short ads, which fit seamlessly into these platforms, align with these consumption patterns, delivering impactful brand messages in the limited time that consumers offer.
