Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Prior to this, Vivek Kataria was with Tata Play for close to four years
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
Pati is a seasoned professional with over two decades of experience in driving revenue and leading
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Katrina Kaif will endorse Xiaomi's smartphones, TVs, and tablets
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Catherine Tan-Gillespie will report to Tarun Lal, President of KFC US
The brand has come up with a new digital film for SOFIT Almond Drink
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
As per media reports, Mars will pay $83.50 per share
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The campaign transcends makeup, celebrating qualities that make someone unique
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more
Lorrie Norrington currently serves on the boards of the global multinational Colgate-Palmolive, and SaaS companies Hubspot and Asana, among others
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
Industry players were looking forward to government easing the 5% newsprint cost duty
Raj Mohan Srinivasan has over three decades of experience across organizations like IBM, Oracle and an entrepreneurial venture
The issue offers a comprehensive view of tech leaders driving India’s fintech industry. It also includes a ranking of India’s premier engineering colleges and Apple's AI privacy push in the country
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
Chawla was earlier the CEO and MD of Paytm Payments Bank
Surinder Chawla is the ex CEO and MD of Paytm Payments Bank
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
The news agency has sought Rs 2 crore in damages over videos of the Delhi-Darbhanga Spicejet flight
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP