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The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
Pati is a seasoned professional with over two decades of experience in driving revenue and leading
e4m Staff Sep 13, 2024 10:26 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Kanchan Srivastava Aug 19, 2024 8:38 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The campaign transcends makeup, celebrating qualities that make someone unique
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
e4m Staff Jul 26, 2024 4:26 PM
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
e4m Staff Jul 25, 2024 7:22 PM
These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more
e4m Staff Jul 25, 2024 12:35 PM
Lorrie Norrington currently serves on the boards of the global multinational Colgate-Palmolive, and SaaS companies Hubspot and Asana, among others
e4m Staff Jul 24, 2024 11:40 AM
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
e4m Staff Jul 23, 2024 6:41 PM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
Raj Mohan Srinivasan has over three decades of experience across organizations like IBM, Oracle and an entrepreneurial venture
e4m Staff Jul 22, 2024 9:57 AM
The issue offers a comprehensive view of tech leaders driving India’s fintech industry. It also includes a ranking of India’s premier engineering colleges and Apple's AI privacy push in the country
e4m Staff Jul 19, 2024 7:20 PM
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Chehneet Kaur Jul 18, 2024 9:23 AM
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Sohini Ganguly Jul 17, 2024 8:53 AM
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
e4m Staff Jul 16, 2024 9:51 AM
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
e4m Staff Jul 11, 2024 3:35 PM
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
NATIVE CONTENT Jul 11, 2024 1:23 PM
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Chehneet Kaur and Sonam Saini Jul 8, 2024 9:16 AM
The news agency has sought Rs 2 crore in damages over videos of the Delhi-Darbhanga Spicejet flight
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Chehneet Kaur Jun 28, 2024 9:24 AM
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
e4m Staff Jun 13, 2024 4:24 PM
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Sohini Ganguly Jun 13, 2024 9:02 AM
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
e4m Staff Jun 11, 2024 5:17 PM
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Chehneet Kaur May 31, 2024 8:56 AM
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Carina Chopra May 29, 2024 8:52 AM
Vikram Chhachhi, Managing Partner, India & Managing Partner, Asia Pacific Consumer & Retail Practice at DHR Global, remembers PG Mathai
Vikram Chhachhi May 20, 2024 7:51 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
