Godrej signs up Red Digital to manage social media
Social media specialist Red Digital has been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media.
Social media specialist Red Digital has been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media. Red Digital will help Godrej spread awareness, generate interest and increase consumer engagement for Godrej Power Play across all relevant social media platforms.
Red Digital is currently engaging Godrej’s fans with viral activities such as trivia, games, polls, promotions and contests as well as keeping fans updated on the latest news related to Godrej Power Play. These activities are said to have resulted in the Godrej Power Play fanpage on Facebook experiencing an exponential growth of over 50,000 fans in just two weeks of its launch.
Godrej Power Play brings a once-in-a-lifetime opportunity to meet some of the biggest cricketers in the Mumbai Indians and Kolkata Knight Riders teams, visit net practices, get autographed merchandise and even tickets to IPL matches. A range of weekly prizes includes winning a complete set of Godrej appliances for the home, Godrej Interio furniture or IPL merchandise.
Harsh Jain, Founder & Managing Director, Red Digital, said, “Red Digital is proud to be the preferred social media agency for a conglomerate like Godrej. The phenomenal growth of social networks, namely Facebook and Twitter, has compelled various brands to make their presence felt on these platforms. Red Digital’s work on social media has been groundbreaking, where we manage over 2.5 million fans for our clients on Facebook alone, which we hope to emulate for Godrej Power Play.”
Ashutosh Tiwari, Executive Vice-President Strategic Marketing, Godrej, said, “Godrej has always been at the forefront of using social media to build relationships with an ever younger consumer. This commitment has led Godrej and its portfolio of brands to a series of social media innovations like Gojiyo. Godrej Power Play is an exciting initiative which would help us build one on one relationship with our consumers: using social media for such affinity and advocacy building is extremely critical. It is for this purpose that we have tied up with Red Digital who have been at the forefront of some of the most effective work done in the social media space.”
To play the Power Play game, each participant who buys a Godrej product from any of the categories ranging from soaps to furniture will have to SMS the ‘Godrej <product name>’ to 09167500100 or call on 09167500100 or log on to www.godrejpowerplay.com. This will help the participant get the name of a cricketer for every distinct product registered along with the value assigned to the cricketer, as well as creating a virtual bank balance. Depending on the real life performances of the players, their values increase, giving the participants a better chance to win. If a participant is not satisfied with a particular cricketer’s performance and wants to exchange him for another, he can do that on the basis of their values.
