Google India collaborates with influencers for Bard
Google India has brought on board standup comedian Shraddha and other influencers
Google India has collaborated with influencers to highlight its AI Chatbot Bard’s different use cases. It brought on board standup comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer and fashion influencer Sakshi Shivdasani to depict how Google Bard has a solution for everyone.
Google India had associated with Shobhita Dhulipala in January, where it illustrated the ease with which its generative AI answers Dhulipala’s questions.
Created by the creative agency Talented and its sibling agency The New Thing, it was the first-ever ad communication from Bard for the Indian market.
In this current association, the tech giant shows that While Yadav constructs a DIY cupboard with Bard’s help, Shraddha uses the chatbot to make her travel plans- aligned with her holiday calendar. Similarly, Iyer also uses it for planning her itinerary, including flight recommendations. Shivdasani created a perfect ‘chaatcuterie’ board for a soiree with her friends.
View this post on InstagramView this post on Instagram
View this post on Instagram
View this post on Instagram
The influencer videos were shared with the hashtag ‘Bard Puns’, highlighting all the different use cases of the chatbot. With puns like ‘Bard-y Planner’ and ‘Travel Bard-y’ the influencers have created humorous content.
Google launched Bard on March 21, 2023, as it looked to pick up a majority stake in the AI race OpenAI had started with its ChatGPT offering.
