bard

The investment will go towards bolstering the platform's offerings and content

e4m Staff Jul 12, 2024 8:49 AM

This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach

e4m Staff Feb 22, 2024 3:53 PM

Gemini will be available in 40 languages as a paid application; out in English as of now

Kanchan Srivastava Feb 9, 2024 10:18 AM

Google India has brought on board standup comedian Shraddha and other influencers  

e4m Staff Feb 7, 2024 11:24 AM

The ad film is conceptualized by Talented and The New Thing

e4m Staff Jan 22, 2024 6:52 PM

Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues

Shantanu David Oct 6, 2023 8:22 AM

He replaces Bhargav Dasgupta who resigned on September 21

e4m Staff Sep 25, 2023 8:54 AM

From AI adoption to cookie deprecation to charges of unfair practices, Dan Taylor, VP of Google’s Ad Business, spoke to e4m on a host of issues during his recent India visit

Kanchan Srivastava Jul 31, 2023 8:33 AM

Google has also announced new features and capabilities for its AI experiment

e4m Desk Jul 13, 2023 1:47 PM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM

Interested users need to join a waitlist on Bard’s official website

e4m Desk May 12, 2023 9:31 AM

The digital news vertical has been conceptualised under the leadership of Akshay Bardapurkar

e4m Desk Apr 24, 2023 1:30 PM

Barde has also been named Regional Head of Havas Health & You Middle East

e4m Desk Apr 10, 2023 10:53 AM

Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers

NATIVE CONTENT Apr 10, 2023 9:02 AM

Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers

e4m Desk Mar 29, 2023 1:12 PM

In a blogpost, Google said that Bard could provide tips or explain several posts

e4m Desk Mar 23, 2023 1:07 PM

With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players

Kanchan Srivastava Feb 15, 2023 8:40 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

The gaffe in a promotional ad for the AI-chatbot cost Google more than $100 billion in market value

e4m Desk Feb 9, 2023 9:08 AM

Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before

Shantanu David Feb 8, 2023 7:43 AM

Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT

Shantanu David Feb 7, 2023 7:26 AM

‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance

e4m Desk Dec 26, 2022 5:44 PM

Talwalkar will be responsible for further bolstering the agency’s creative and communications excellence through the agency's offering in healthcomm

e4m Desk Oct 28, 2022 3:02 PM

Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic growth and employment opportunities

Shantanu David Oct 21, 2022 8:27 AM

In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, and customer-oriented awareness strategies, across all company product lines

e4m Desk Jan 25, 2022 4:00 PM

Mehraj Dube, Head of Marketing at ABP News and former Associate Editor at NDTV India, remembers Dua

Mehraj Dube Dec 6, 2021 9:34 AM

The digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare app

e4m Desk Sep 28, 2021 3:35 PM

In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento

e4m Desk Jan 15, 2021 10:06 AM

The investment aims to build an exclusive Marathi OTT platform

e4m Desk Nov 17, 2020 12:37 PM

IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners

e4m Desk Nov 2, 2020 10:27 AM

In this film, ICICI Lombard reminds consumers not give in to temptations

e4m Desk Sep 30, 2020 10:21 AM

The segment has been named Planet Marathi Digital Theatre

e4m Desk Aug 14, 2020 12:15 PM

Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale

Dipali Banka Aug 11, 2020 8:18 AM

The platform is the brainchild of filmmaker and producer Akshay Bardapurkar of Planet Marathi, actor Pushkar Shrotri, and music composer Aditya Oak

e4m Desk Jul 7, 2020 1:48 PM

The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT

e4m Desk Jul 4, 2020 8:56 AM

Bhagwanani will continue to lead India business with new CEO

e4m Desk Apr 30, 2020 1:36 PM

The unique campaign aims at getting the maximum number of people to sign a nationwide petition for launching the emoji

Misbaah Mansuri Feb 20, 2020 8:27 AM