GOZOOP Group wins digital mandate of Tim Hortons in India
The digital mandate will be handled by the Mumbai office of the group
GOZOOP Group, an independent marketing group, has won the digital mandate for Tim Hortons, a Canadian multinational coffeehouse and restaurant chain established in 1964, which recently entered New Delhi and Chandigarh.
As part of the mandate, GOZOOP Group will build the brand’s presence in India by leveraging the international stature of the brand as well as creating a unique and distinct brand positioning in the mind of Indian consumers. The integrated marketing group is responsible for developing creative communication and design aesthetics for the brand across digital platforms. With a customer-first approach, the group will also monitor and manage the online presence and reputation of Tim Hortons.
Partnering with GOZOOP Group, Navin Gurnaney, CEO, Tim Hortons India shares, “Carrying on our Canadian legacy, we want people all over the world to encounter the classic Tim Hortons experience and taste. It gives us immense pleasure to enter India, with our first 7 outlets located in the bustling region of Delhi NCR and 2 in Chandigarh. We are glad to have associated with GOZOOP Group as our agency. Partnering with them will help us build an online presence and connect with our customers in a more meaningful way. Looking forward to working with the enthusiastic folks at GOZOOP.”
“The amazing chemistry that Tim Hortons and GOZOOP share has helped ensure a successful launch and post launch that continues to gain momentum with the opening of every new outlet. The long queues that persist at Tim Hortons outlets even to this day are a testimony to the excitement and buzz around the brand,” shares Samrat Bedi, CEO (India), GOZOOP Group.
