Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Prior to this, Priyanka Sharma was associated with Mirum India as Group Head
The group’s Mumbai office will be managing the mandate
Prior to his stint at HAWK, he worked with Talkwalker in the capacity of Sales Director (India)
The account for was won following a multi-agency pitch
The digital mandate will be handled by the Mumbai office of the group
The account will be handled by the agency’s Mumbai office
Prior to joining Gozoop, Ahuja was the Director for Brand Strategy and Client Services at Mirum
Hawk is a data-driven CX agency focusing on online customer support & listening
The mandate will be managed by the group’s Mumbai office
The agency will cater to SEO, Media, PR and Influencer Marketing mandates for the whey protein brand
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Bedi formerly led Ogilvy’s 82.5 Communications as President