Instagram reduces inauthentic likes and followers
Accounts will receive an in-app message alerting them of inauthentic activity and will ask them to secure account by changing their password
Facebook owned photo-sharing platform, Instagram, has announced an initiative to begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.
The social media platform has built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. “This type of behaviour is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use,” the company said in a blog post on the issue.
“We're taking a number of steps to limit this kind of unwelcome behaviour. Accounts we identify will receive an in-app message alerting them that we've removed the inauthentic activity given to their account from others. We will also ask them to secure their account by changing their password.” Accounts that use these types of apps share their username and password, which is sometimes used to give inauthentic likes, follows and comments to others.
Since its launch in 2010, Instagram has become increasingly a powerful social media platform and is used by thousands of online influencers to showcase products and services to their followers, often getting paid to market such products. These services often require users to hand over their private log in information, something Instagram warns violates its community guidelines and compromises individual security.
Instagram added that “we’ll have more updates in the coming weeks on additional measures we’re taking to tackle inauthentic activity on Instagram.”
