Roku part of GroupM’s new Ad Innovation Accelerator
The program will help enhance traditional advertising spots for streaming audiences
Roku is now a part of GroupM’s new Ad Innovation Accelerator, a program that will help enhance traditional advertising spots for streaming audiences.
As the media investment arm of WPP, GroupM is uniquely positioned to drive the adoption of new ad types that will enhance the engagement between advertisers and streaming audiences. Roku — along with Disney, KERV, NBCUniversal, YouTube, BrightLine, and Telly— will join the Ad Innovation Accelerator at launch with a common vision to advance scalable ad formats across ad-supported streaming environments.
Roku and the program’s other partners will closely collaborate with participating GroupM advertisers to innovate new advertising experiences with partners around the world to ensure brands are meeting audiences where they are. GroupM’s Ad Innovation Accelerator will then roll out to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.
“Building on a legacy of setting industry benchmarks and driving responsible media investment, our program is rooted in shared discovery, proven success and forward-thinking. We’re encouraged by our partners’ collective commitments to impactful advertising and their leadership in advancing new ad formats, specifically for streaming video,” said Matt Sweeney, Chief Investment Officer, GroupM, US. “Uniting partners with varying objectives to streamline ad development will have a multitude of benefits for our advertisers, ultimately allowing for quick iteration and better interoperability across platforms. That’s a win-win for our industry.”
“As TV viewing continues to shift to streaming, Roku strives to create a better TV experience overall for consumers and advertisers alike. We’re energized by GroupM’s commitment and look forward to driving outcomes alongside some of the most innovative media and tech firms in the industry,” said Kristina Shepard, VP, global advertising sales & partnerships, Roku.
The newly formed working group will convene in early 2024 to establish goals and outputs for new advertising models and methods.
