ACC digital video aims to increase voting turnout

ACC along with 82.5 Communications has decided to create a digital video that makes a difference in the voting turnout.

Sumanto Chattopadhyay, Chairman and Chief Creative Officer said: “The film was meant to inspire and convince the general population that every vote counts and it has the power to change the future.” 

The film not only communicates that your vote can bring the right candidate into power, but that it can also lay the foundation for future policies and charter the nation towards progress. The key focus of the film was to show the power of your vote. And just like the five fingers come together to make a strong fist, the voter’s hand has the power to create miracles for the future of the nation. 

Ashish Prasad - Chief Marketing Officer, ACC said, “Our brand philosophy is to inspire people to do extraordinary things and become a driving force in creating a confident future for our nation. Through this film we wanted to encourage them to do some kamaal by casting their vote.”