Election News
As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week
Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat
Hindi news channels attained all time high with 62 crore impressions on May 23
ABP Live App was trending at No. 1 position on Google Play Store on Counting Day, with added installs of over 1.5 million users on Android app the same day
What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?
The occasion was marked with a live screening of the vote counting along with commentary, fanfare, food and merriment
As part of the drive, two-wheeler rallies were held in over 60 cities to spread awareness about voting
A total of 3.2 million tweets were recorded on Counting Day alone
The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups
Today's Chanakya's Post Poll analysis done for News24 had predicted 300 seats for BJP (+-14) and 350 seats for NDA (+-14)
Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms
Senior journalists who did not expect Modi to win with such a margin share their insights on what led to the victory
With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world
ABP's YouTube channel has recorded 8.3 lakh real-time concurrent live users
Counting Day euphoria expected to translate into record viewership and increase in revenue for news networks, say experts
A statement from the Ministry dated 22nd May 2019, highlights that Non-News and Current Affairs channels are not mandated to carry anv news and current affairs content
Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads
Counting Day special programming will be exclusively broadcast on India News on Thursday, 23rd May 2019 from 6:00 am onwards
This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage
The coverage would also be available on BBC Hindi facebook live, BBC Hindi YouTube and BBC Marathi on Jio TV platforms
We look at how the different news channel networks are geared up for the big day
From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote
Hockeycurve has signed up ZEE5 and is in talks with other OTT and news platforms
The non-stop reportage started from May 19 and will run until Counting Day on May 23
Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256
News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers
The voting awareness initiative was carried out along with Harley Davidson
The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18
Jeep arranged for a convoy of cars to ferry residents to their closest polling booths
Tapas Sen, Senior Correspondent, NewsX, and cameraperson Rony Santra from Kolkata Bureau were attacked by unidentified men
The total number of tweets on Monday stood at 1,78,198 compared to 2,20,107 on the polling day in Phase 4
From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter
Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar
The platform in partnership with Vikram Chandra and Editorji has launched a series of Twitter-first conversations with political leaders
Over 3,000 Mumbai Dabbawalas delivered over 1,00,000 dabbas with the message 'Asli Voter jaane apne neta ko barabar’ across key locations in Mumbai
Janadhar India, an election management company, has helped candidates with new voter outreach mediums
Rajya Sabha MP Subramanian Swamy ahead of PM Modi in ‘The Politics of Twitter’ report
#GetInked is an election special initiative educating citizens on the importance of voting to assert responsibilities as a citizen
In Week 15, when Andhra Pradesh went to vote, TV9 Telugu recorded a jump of nearly 18 million impressions compared to the previous week, as per BARC data
The most shared media was that of an image of Modi visiting his mother in Gandhinagar, as per the data shared by the Indraprastha Institute of Information Technology Delhi
The special programming will be aired throughout the day on April 23 on India News Gujarat
Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote
Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day
BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos
The brand has taken on the initiative of gratifying every citizen who votes with special offer at Bata stores, simply by showing the inked finger
On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter
Of these, 1.2 million were tweeted on Thursday during Phase I of the elections
Kartikeya Sharma, Founder & Promoter, iTV Network, speaks about the big political spectacle and how it is slated to impact the news genre
The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting
Kicking off its journey from Telangana, the roving studio will move to AP, TN, Karnataka, Maharashtra, MP, UP, West Bengal, Jharkhand and Bihar before culminating the journey in Varanasi
The first post from this campaign brought about 50,000 views within the first hour of its launch
Read more news about Latest Advertising News, Marketing News, PR & Corporate Communication News, Digital News on Exchange4media.
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
,
Youtube
&
Whatsapp
