Uniqlo India puts media account up for pitch
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
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Accenture Song ropes in Arun Kumar as Global Head - Data and AI
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
Emami to acquire 100% stake in The Man Company
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
Proposed ban on surrogate ads: Industry braces for spend impact
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
GSK’S new campaign educates parents about importance of vaccine for children
The campaign will run across multiple media platforms
Neural Garage bags spot in 2024 Class of @Google Startups Accelerator: AI First
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
TRAI invites applications for two whole-time members
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
‘Creativity is not just about fun and expression’
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more
On World No Tobacco Day, Pocket FM comes up with ‘The Coughing Episode’
In this special episode, a narrator experienced a persistent cough - a common consequence of smoking
Amazon to finally acquire MX Player?
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
Did X appoint Head of Safety with polls in mind?
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
I would like us to be better than yesterday, every day: Parikshit Bhattaccharya, BBH India
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
Havas acquires UK-based B2B marketing agency Ledger Bennett
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
CCI gives nod for acquisition of Glenmark Life Sciences by Nirma
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
ACC teams up with Gujarat Giants for Pro Kabaddi League 2023
The Gujarat Giants started its journey in 2017 with the slogan ‘Garjega Gujarat’
Digital Refresh Networks ropes in Swapna Nair as National Account Director
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
The media account shifts that made news in 2023
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Warner Bros, Paramount, Sony Pictures pause ads on X after Elon Musk’s 'anti-Semitic' post
Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
Cipla Health calls for review of Rs 200-crore media account
Madison is the incumbent agency
Meta announces updates for Threads
Move aimed at accelerating the usage of Threads application by content creators
ACC talks of strengthening trust in new campaign
The ACC campaign honours and acknowledges the dedication and sacrifices made by our armed forces
Amazon puts $20.6 bn media account up for review
The account is currently with IPG’s Initiative
Nestle consolidates European media with WPP
The account will be handled by WPP OpenMind
Mullen Lintas wins creative account of Yousta
The account was won after a multi-agency pitch
Oraimo ropes in Mrunal Thakur
The move is aimed at broadening the horizon of the brand
Swiggy calls for review of Rs 200-crore media account
Havas Media Group India is the incumbent agency
LS Digital joins hands with Social Panga
The integrated creative agency will become part of LS Digital’s 6-pillar framework
Pranav Kapur joins L&K Saatchi & Saatchi as VP of Account Management
Kapur was earlier Associate Vice President at BBDO Worldwide
CreditAccess Grameen elevates Ganesh Narayanan to CEO
CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director
Twitter bird to depart, Elon Musk teases new logo
'Interim X logo goes live today,' tweeted Musk
Star Sports acquires broadcast rights for ACC Men’s Emerging Asia Cup 2023
The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka
Sachin Chhabra quits ACC & Ambuja Cement as Head of Brand Marketing
He has served stints with Amway India, GroupM, ZenithOptimedia, DLF and Airtel in the past
Vice Media to be acquired by Fortress Investment Group: Reports
The deal is reportedly worth $225 million
Havas Media acquires PivotRoots, reiterates M&A focus
Merger & acquisition, diversification and optimising the core product are critical to Havas Media Network’s growth, says Global CEO Peter Mears
‘Account-based marketing drives maximum growth for brands’
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Streaming platforms likely to challenge anti-tobacco advisory rule: Report
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
Will Yaccarino’s Twitter bring brands back on board?
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Twitter’s pay-per-article en route: Will it get a flying start?
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
The Great Khali returns in ACC and Ambuja Cements multimedia campaign
The campaign intends to evoke nostalgia by bringing back an ad featuring the Great Khali, which originally aired in 2015
Linda Yaccarino is Twitter’s new CEO
Elon Musk has confirmed that Yaccarino will be the new Chief Executive of Twitter, while he will focus on product design and new technology
Elon Musk hires CEO for Twitter, accepts CTO role
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Accenture names Ajay Vij as Country Managing Director
Rekha M Menon to retire
Sunglasses are more than just a fashionable accessory, highlights Fastrack’s new campaign
The campaign is titled #NecessaryNotAccessory
Kantar India wins accolades at MRSI Golden Key Awards 2022
11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories
GroupM tops India leaderboard in business wins: COMvergence report
The media spends were estimated to be around $1.5 billion
Mindshare wins Maruti Suzuki's account worth Rs 1200 crore
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Brightcom promoter's accounts temporarily freezed, revoked after NSDL directive
The accounts were frozen by SEBI due to technical reasons on 21 November 2022.
MIB spent Rs 2790.71 cr on broadcasting in 2021-22
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Apple's new ad is a powerful tribute to users with disabilities
The spot highlights Apple's accessibility features, which can help people with disabilities navigate the world with ease
Twitter to now sport gold & grey ticks, besides blue
Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'