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Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 11:45 AM
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
e4m Staff Aug 31, 2024 10:05 AM
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
e4m Staff Jul 19, 2024 11:52 AM
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
e4m Staff Jul 12, 2024 4:55 PM
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more
Neeta Nair Jun 20, 2024 7:52 AM
In this special episode, a narrator experienced a persistent cough - a common consequence of smoking
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
Shantanu David Apr 9, 2024 8:30 AM
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
Tanzila Shaikh Mar 21, 2024 11:50 AM
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
e4m Staff Feb 12, 2024 3:56 PM
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
Kanchan Srivastava Dec 20, 2023 8:22 AM
The Gujarat Giants started its journey in 2017 with the slogan ‘Garjega Gujarat’
e4m Staff Nov 30, 2023 1:38 PM
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
e4m Staff Nov 30, 2023 9:54 AM
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Sonam Saini Nov 27, 2023 9:15 AM
Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
e4m Staff Nov 18, 2023 9:41 AM
Move aimed at accelerating the usage of Threads application by content creators
e4m Staff Oct 19, 2023 3:04 PM
The ACC campaign honours and acknowledges the dedication and sacrifices made by our armed forces
The integrated creative agency will become part of LS Digital’s 6-pillar framework
exchange4media Staff Aug 14, 2023 8:33 AM
Kapur was earlier Associate Vice President at BBDO Worldwide
exchange4media Staff Jul 31, 2023 12:30 PM
CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director
exchange4media Staff Jul 25, 2023 2:53 PM
The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka
exchange4media Staff Jul 12, 2023 6:20 PM
He has served stints with Amway India, GroupM, ZenithOptimedia, DLF and Airtel in the past
Ruhail Amin Jul 5, 2023 12:51 PM
Merger & acquisition, diversification and optimising the core product are critical to Havas Media Network’s growth, says Global CEO Peter Mears
Noor Fathima Warsia Jun 21, 2023 2:41 PM
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Tanya Dwivedi Jun 9, 2023 9:15 AM
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
exchange4media Staff Jun 3, 2023 9:18 AM
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
Shantanu David May 24, 2023 8:41 AM
The campaign intends to evoke nostalgia by bringing back an ad featuring the Great Khali, which originally aired in 2015
exchange4media Staff May 22, 2023 1:20 PM
Elon Musk has confirmed that Yaccarino will be the new Chief Executive of Twitter, while he will focus on product design and new technology
exchange4media Staff May 13, 2023 8:35 AM
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
exchange4media Staff May 12, 2023 8:13 AM
