sumanto-chattopadhyay

Mayur Varma and Anuraag Khandelwal elevated to joint CCOs

e4m Desk Sep 15, 2022 7:13 PM

The campaign was conceptualised by 82.5 Communications

e4m Desk Sep 20, 2021 10:39 AM

Conceptualised by 82.5 communication, this campaign consists of five digital films

e4m Desk Aug 31, 2021 10:34 AM

The campaign has been crafted by 82.5 Communications India-North

e4m Desk Aug 31, 2021 10:20 AM

Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness

e4m Desk Jun 18, 2021 8:46 AM

From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes

Misbaah Mansuri Apr 15, 2021 8:32 AM

Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign

Ruhail Amin Mar 4, 2021 8:27 AM

From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021

e4m Desk Feb 9, 2021 9:03 AM

Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal

e4m Desk Dec 23, 2020 9:19 AM

Experts discussed what brand building looks like in an environment led by data

e4m Desk Dec 16, 2020 8:07 AM

Chattopadhyay is the Chairman and Chief Creative Officer of 82.5 Communications, a part of the Ogilvy Group and WPP.

e4m Desk Aug 28, 2020 3:03 PM

The films are based on the brand messaging of 'move at your will'

e4m Desk Aug 1, 2020 9:05 AM

The campaign for Gold Water Shield cement has been created by 82.5 Communications Mumbai

e4m Desk Jul 28, 2020 2:50 PM

Guest Column: Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications, writes how he triumphed over his own mental block about technology during the lockdown

Sumanto Chattopadhyay Jul 16, 2020 7:44 AM

The digital film that launches the idea of #JeeruInside #JeeruOutside features radio jockey RJ Urmin

e4m Desk Jul 13, 2020 1:28 PM

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner

e4m Desk Jun 6, 2020 8:55 AM

The film has been shot, directed and edited remotely, spanning across several countries

e4m Desk May 6, 2020 5:15 PM

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic

e4m Desk Apr 18, 2020 10:34 AM

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner

e4m Desk Mar 20, 2020 10:20 AM

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

e4m Desk Feb 13, 2020 8:18 AM

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM