Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution
The campaign urges everyone to partake in the celebration of joy
The campaign focuses on changing the narrative around Soan Papdi, a beloved Diwali sweet that often finds itself re-gifted
This initiative is an extension of the #PyarKaMeethaBandhan campaign
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season
Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities
The campaign is part of the company’s expansion plans
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
With this campaign, the brand aims to reinstate its position in the market as bhujia specialists