FOM2010

Ad serving technology has been discussed in the digital space for some time now. Many don’t bring the conversation up again for the sheer complexity of the data that it involved. Matthew Hunt, MD, UK, Adconian, spoke further on ad serving and the role that it played in the technologies of tomorrow. Also speaking on the subject was Gian Fulgoni, Executive Chairman and Co-Founder, Comscore, who spoke about measurement and how simple actions impacted online measurement.

Noor Fathima Warsia Apr 21, 2010 8:44 AM

The digital domain has many new learnings for the industry stakeholders every day. In a session that brought mobile and ad serving networks under focus, experts at Festival of Media observed that it was not ‘year of mobile’ as much as it was ‘decade of mobile’ and we have been there for the last two years now.

Noor Fathima Warsia Apr 21, 2010 8:42 AM

The print medium, too, came under the scanner at a session at the Festival of Media 2010. The speakers – Alisa Bowen, SVP Head of Consumer Publishing, Thomson Reuters; and Mike Cooper, Global CEO of PHD – deliberated on how the medium was utilised by brands at present and what the future gamechangers could be.

Noor Fathima Warsia Apr 21, 2010 8:36 AM

The Festival of Media Awards 2010 was announced at a ceremony in Valencia on April 20, 2010. The Awards were spread across the global media agency networks, with the likes of Havas, MediaCom, VivaKi and OMD winning Jury Awards. Indian agencies won no awards at the Festival this year. However, MediaCom India’s work for Gillette got two High Recommendations, and Mindshare India’s Lux Perfect Bride received one High Recommendation at the Festival.

Noor Fathima Warsia Apr 21, 2010 8:32 AM

The last session at the Festival of Media 2010 should make media service brands concerned. Diageo’s Global Media Procurement Director, Kester Fielding, was speaking on the ‘true value of media’ and stated that media agencies were having the same conversations today that they did a decade ago. He said that the perception of media service brands and their business models had not changed.

Noor Fathima Warsia Apr 21, 2010 8:30 AM

One of the most ‘unique’ sessions at the Festival of Media 2010 was dedicated to nation brand building and how countries and coffees could be the global brands of tomorrow. The speakers included Maria Luisa Francoli, Global CEO, MPG; Turespana’s Enrique Ruiz de Lera; and Juan Valdez Cafe’s Luis Fernando Samper.

Noor Fathima Warsia Apr 20, 2010 9:05 AM

Maarten L Albarda, who until recently was Worldwide Director, Media and Communication Innovation, Coca-Cola Company, is now the VP, Global Connections, Anheuser-Busch InBev (ABInBev) – the company that owns beer brands such as Budweiser, Becks and Stella Artois. ABInBev has developed a fourth muscle of late – the marketing muscle – and Albarda spoke to the audience at the Festival of Media on what that signified and what the final means and end of that route were.

Noor Fathima Warsia Apr 20, 2010 8:59 AM

Many delegates at the Festival of Media complimented C Squared for making it through the tough spot that the festival was in, but many also pointed out that the subdued audience due to the travel situation in Europe was a dampener despite the efforts. That said, the Festival of Media 2010 managed to finish Day One on a positive note, and the agenda for Day Two looked interesting as well.

Noor Fathima Warsia Apr 20, 2010 8:55 AM

Microsoft Advertising’s Vice President, Global Agencies, Mark Bresseel, was candid enough in his address at the Festival of Media 2010 to state that it was a tough journey for anyone to convey to brands and agencies that technology was becoming very key to communication. Most of them still said, ‘they don’t do social’ or wondered why they should be on digital platforms.

Noor Fathima Warsia Apr 20, 2010 8:51 AM

Insights, content and connection - ViVaki’s Managing Partner Jack Klues based his conversation with the audience at the Festival of Media 2010 on these factors. Sharing the examples of client Coca-Cola, Klues said that the future was about mining new sources of data, and then engaging people in a contextually relevant manner. He also said that there was a need to reframe relationships with media owners and leverage them into inspire new and breakthrough content.

Noor Fathima Warsia Apr 20, 2010 8:50 AM

Jimmy Wales, Founder, Wikipedia undertook a 24-hour bus ride to reach Valencia from London. Wales was the opening Keynote Speaker of Festival of Media 2010 and in the hour that he spent, highlighted some of the reasons that led for Wikipedia to be one of internet’s most successful experiments.

Noor Fathima Warsia Apr 20, 2010 8:29 AM