Bollywood Hungama, a Bollywood and music site, in collaboration with the Tourism Authority of Thailand, has launched an exclusive zone called ‘Destination Bollywood’ to promote Thailand as a tourist destination.
Reports suggested the kind of marketing impact Bollywood movies shot in Thailand had and this has been one of the prime reasons for the growing number of tourist visits to the region. Commenting on the association, Chattan Kunjara Na Ayudhya, Director, Tourism Authority of Thailand, said, “The Tourism Authority of Thailand is extremely proud to promote Amazing Thailand on www.bollywoodhungama.com. The website brings together seamlessly two eternal passions of India – Bollywood and travel. Thailand is the preferred holiday destination for over 6 lakh Indians every year, and what better way to publicise the country than through the most popular Bollywood portal of India. Since movies and travel are both things you do in your free time, Amazing Thailand and Bollywood Hungama is a truly perfect match.”
Yatra.com, one of India’s largest and leading online travel companies, has partnered with Bollywood Hungama and the Tourism Authority of Thailand to provide instant booking options to consumers visiting Destination Thailand.
“We are glad to tie up with Bollywood Hungama for an online advertising engagement in association with the Tourism Authority of Thailand. At Yatra.com, we believe in bringing destination awareness, showcasing new products which others don’t and we choose new innovative ways to do so. This tie-up has proved to be fruitful after looking at the responses and the stats. We are confident that with this activity we would be able to divert more traffic to Thailand along with repeat customers to experience what they missed when they visited last time,” said Ashish Kishore, Vice President Retail & Outbound, Yatra Online Pvt Ltd.
Speaking on the association with the Tourism Thailand Authority of India, Siddhartha Roy, COO, Hungama Digital Media, said, “Apart from reaching out to a vast number of audiences, Bollywood Hungama is also a great platform for brands to leverage their association with the Indian film industry. Today, Thailand and other regions in South Asia are fairly popular with our film-makers. Film stars, too, enjoy visiting these destinations for leisure breaks. With Destination Bollywood, we are attempting to create an information zone for audiences who want to keep themselves updated on tourist destinations visited by their favourite Bollywood celebrity.”
‘Destination Bollywood’ covers vital information on Thailand such as when to travel, best places to visit, culture, people, climate, etc. A visual tour of the various locations of the city/ country covered in Bollywood films is also one of the features. Visitors can also enjoy quick chats with Bollywood celebrities who have toured and traveled to Thailand, apart from reading features, interviews and participating in contests.
