comScore reports key online activity in News Information category in India for Apr 17
In April 2017, 92% of the 25–34 age group consumed news/information digital content
comScore on Thursday released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the comScore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.
Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India
According to MMX Multi-Platform, 84% of India’s Total Digital Population accessed News/Information digital content in April 2017. Thirteen per cent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79% accessed exclusively via mobile devices.
The Times Of India Sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com sites with 41 million. In the top 15 ranking, more than half of the time spent on News/Information digital content is via mobile devices, with The Times Of India Sites having the highest engagement at 44% of total minutes for the category.
Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India April 2017 Total India – Age 6+ on Desktop and Age 18+ on Mobile Source: comScore MMX Multi-Platform |
|||||||
Rank |
Entity |
Total Unique Visitors/Viewers (000) |
Total Minutes (MM) |
||||
Total Digital Population |
Desktop |
Mobile |
Total Digital Population |
Desktop |
Mobile |
||
Total Internet: Total Audience |
200,821 |
59,317 |
169,247 |
560,364 |
73,235 |
487,129 |
|
News/Information |
168,738 |
35,574 |
154,868 |
17,130 |
2,932 |
14,198 |
|
1 |
The Times Of India Sites |
69,469 |
12,951 |
62,531 |
6,859 |
628 |
6,231 |
2 |
India Today Group |
53,684 |
10,209 |
48,234 |
881 |
105 |
776 |
3 |
India.com Sites |
40,673 |
8,606 |
35,416 |
808 |
116 |
692 |
4 |
The Indian Express Group |
39,853 |
5,907 |
36,638 |
409 |
64 |
345 |
5 |
HT Media Ltd |
37,751 |
6,579 |
33,929 |
407 |
64 |
343 |
6 |
NDTV |
37,534 |
8,275 |
32,603 |
1,047 |
133 |
914 |
7 |
Jagran Sites |
32,037 |
3,541 |
29,926 |
554 |
124 |
430 |
8 |
Bhaskar Group Sites |
31,585 |
3,055 |
29,927 |
1,068 |
249 |
819 |
9 |
ONEINDIA.COM Sites |
22,233 |
4,649 |
19,315 |
479 |
233 |
245 |
10 |
AMARUJALA.COM |
21,685 |
1,269 |
21,062 |
317 |
45 |
272 |
11 |
ABP News Network |
21,259 |
1,711 |
20,072 |
344 |
47 |
296 |
12 |
Patrika Group |
20,476 |
893 |
19,937 |
166 |
7 |
158 |
13 |
News 18 |
19,416 |
4,980 |
16,168 |
326 |
67 |
259 |
14 |
FIRSTPOST.COM |
11,598 |
3,754 |
8,862 |
127 |
58 |
69 |
15 |
The Economic Times |
11,251 |
4,087 |
8,334 |
457 |
222 |
235 |
Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India
In April 2017, 92% of the 25–34 age group in India visited/viewed News/Information digital content, the highest reach among other age groups, compared to 76% for persons aged 45 and above.
Males spent more time on News/Information digital content, contributing to 79% of total minutes for the category, with 85% of that time accessed via mobile devices. The 15–24 demographic spent the most time on News/Information content, representing 40% of total minutes for the category, with males consuming 80% of the total minutes and females at 20%.
Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India April 2017 Total India – Age 6+ on Desktop and Age 18+ on Mobile Source: comScore MMX Multi-Platform |
||||||
Target Audience Group/Target Audience |
% Reach |
Total Minutes (MM) |
||||
Total Digital Population |
Desktop |
Mobile |
Total Digital Population |
Desktop |
Mobile |
|
News/Information: Total Audience |
84.0 |
60.0 |
91.5 |
17,130 |
2,932 |
14,198 |
Persons - Age |
||||||
Persons: 6-14 |
28.2 |
28.2 |
46 |
46 |
||
Persons: 15-24 |
88.9 |
66.3 |
91.8 |
6,859 |
834 |
6,025 |
Persons: 25-34 |
91.5 |
66.4 |
93.3 |
5,532 |
834 |
4,699 |
Persons: 35-44 |
80.9 |
65.3 |
89.1 |
2,293 |
584 |
1,709 |
Persons: 45+ |
75.5 |
63.6 |
88.9 |
2,399 |
634 |
1,765 |
Males - Age |
||||||
All Males |
89.3 |
65.9 |
92.1 |
13,517 |
2,047 |
11,471 |
Males: 6-14 |
30.0 |
30.0 |
17 |
17 |
||
Males: 15-24 |
94.5 |
67.6 |
94.9 |
5,515 |
587 |
4,928 |
Males: 25-34 |
94.2 |
68.7 |
93.1 |
4,790 |
664 |
4,126 |
Males: 35-44 |
78.6 |
67.5 |
85.4 |
1,629 |
399 |
1,230 |
Males: 45+ |
77.7 |
67.6 |
88.7 |
1,566 |
380 |
1,186 |
Females - Age |
||||||
All Females |
73.8 |
53.2 |
90.1 |
3,613 |
885 |
2,727 |
Females: 6-14 |
27.7 |
27.7 |
29 |
29 |
||
Females: 15-24 |
76.6 |
64.3 |
84.6 |
1,344 |
247 |
1,097 |
Females: 25-34 |
83.6 |
61.3 |
94.1 |
742 |
170 |
572 |
Females: 35-44 |
84.8 |
62.1 |
95.8 |
664 |
186 |
478 |
Females: 45+ |
72.9 |
60.2 |
89.2 |
833 |
254 |
579 |
