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Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
e4m Desk Aug 19, 2024 10:48 AM
Company receives independent scrutinizer report to proceed with formalities
e4m Staff Apr 15, 2024 4:32 PM
Puneet Gupt, COO, Times Internet, becomes the new vice-chairman at the DNPA. Puneet Jain, CEO, Digital HT Media, continues as the treasurer
e4m Staff Mar 22, 2024 6:20 PM
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
e4m Staff Dec 7, 2023 12:45 PM
The new design has been created using latest technologies like Artificial Intelligence
e4m Staff Oct 20, 2023 6:05 PM
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Shantanu David Oct 17, 2023 8:25 AM
Ranbir Kapoor has been promoting the online betting app on the social media
In the title clash, Wisden Cricket Club won the ManoramaOnline Super Women's Cup beating UC College
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
exchange4media Staff Aug 21, 2023 2:48 PM
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
exchange4media Staff Aug 3, 2023 8:39 AM
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
exchange4media Staff Jul 13, 2023 9:08 AM
Applications for the Indian Languages Program will be accepted till June 30, 2023
exchange4media Staff Jun 16, 2023 6:39 PM
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
exchange4media Staff Jun 14, 2023 9:25 AM
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
exchange4media Staff Jun 9, 2023 10:54 AM
Nearly 70 apps have been taken down, the minster has said
exchange4media Staff May 31, 2023 10:50 AM
In a blog post, the search giant also said it banned 173K bad accounts, prevented over $2 billion in fraudulent and abusive transactions
exchange4media Staff May 2, 2023 6:45 PM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
In an exclusive chat with e4m, Rajiv Bakshi, Chief Operations Officer- Revenue, ZEEL, speaks about their recent study on digital payments in India
Tanzila Shaikh Mar 15, 2023 8:43 AM
Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
Kanchan Srivastava Jan 5, 2023 9:19 AM
The online gaming companies will have to comply to IT rules and go for mandatory verification
exchange4media Staff Jan 2, 2023 5:04 PM
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
exchange4media Staff Jan 1, 2023 6:00 PM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
A letter has been sent to the search giant by the MIB in this regard, according to media reports
exchange4media Staff Dec 7, 2022 8:58 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
Nilanjana Basu Nov 25, 2022 8:42 AM
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
Kanchan Srivastava Nov 10, 2022 8:24 AM
As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%
exchange4media Staff Oct 13, 2022 12:54 PM
Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too
Kanchan Srivastava Oct 7, 2022 8:56 AM
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
Shantanu David Oct 3, 2022 8:54 AM
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
exchange4media Staff Sep 30, 2022 1:41 PM
The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience
exchange4media Staff Sep 16, 2022 6:11 PM
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Kanchan Srivastava Sep 15, 2022 8:48 AM
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
exchange4media Staff Sep 13, 2022 1:26 PM
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
Shantanu David Sep 12, 2022 8:51 AM
The new identity captures the journey of the brand, said the company
exchange4media Staff Sep 6, 2022 4:57 PM
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
exchange4media Staff Aug 29, 2022 4:23 PM
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
exchange4media Staff Aug 11, 2022 6:53 PM
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
exchange4media Staff Aug 1, 2022 1:00 PM
The brand will launch a TV, an on-ground and social media campaign with brand ambassadors Varun Dhawan and Mithila Palkar
exchange4media Staff Jul 21, 2022 4:48 PM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
exchange4media Staff Jun 23, 2022 5:24 PM
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Shantanu David Jun 16, 2022 8:13 AM
