Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
The great D2C reset: How 2025 merged offline and online commerce
The cause of his death is not yet known
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
Company receives independent scrutinizer report to proceed with formalities
There are over 20 titles in its Digital Library
Puneet Gupt, COO, Times Internet, becomes the new vice-chairman at the DNPA. Puneet Jain, CEO, Digital HT Media, continues as the treasurer
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
The new design has been created using latest technologies like Artificial Intelligence
The mandate was won following a multi-agency pitch process
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Ranbir Kapoor has been promoting the online betting app on the social media
In the title clash, Wisden Cricket Club won the ManoramaOnline Super Women's Cup beating UC College
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Applications for the Indian Languages Program will be accepted till June 30, 2023
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
Nearly 70 apps have been taken down, the minster has said
In a blog post, the search giant also said it banned 173K bad accounts, prevented over $2 billion in fraudulent and abusive transactions
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
The campaign comprises four-films that will be released in stages over the next three months
In an exclusive chat with e4m, Rajiv Bakshi, Chief Operations Officer- Revenue, ZEEL, speaks about their recent study on digital payments in India
Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
The online gaming companies will have to comply to IT rules and go for mandatory verification
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
A letter has been sent to the search giant by the MIB in this regard, according to media reports
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%
Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
The new identity captures the journey of the brand, said the company
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
The brand will launch a TV, an on-ground and social media campaign with brand ambassadors Varun Dhawan and Mithila Palkar
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far