Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients
The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population
Yeung joins Lotame from Comscore, where she served as Deputy General Counsel, leading efforts to bring the company back to the public markets after it was delisted