Hippo experiments with Twitter for effective retail inventory tracking
Following its successful launch, Hippo, the baked munchies brand, has now turned to social media to crowdsource alternate retail inventory tracking so as to track stock and reinforce its sales and distribution network. And helping the brand crowdsource is Creativeland Asia.
Following its successful launch, Hippo, the baked munchies brand, has now turned to social media to crowdsource alternate retail inventory tracking so as to track stock and reinforce its sales and distribution network. And helping the brand crowdsource is Creativeland Asia.
Hippo is asking his followers on Twitter to send him a tweet whenever they couldn’t find Hippo in stores and promising to replenish stocks within hours.
So far we’ve had tweets coming in from 15 cities. And Hippo is able to identify empty racks faster and re-stock locations within hours. More so even identify potential high potential markets.
Nadia Chauhan, JMD & CMO, Parle Agro, said, “It started as an experiment, but the response has been so encouraging that we have set up a core cell, which instantly passes the information that comes in as tweets to the respective area’s sales and distribution teams.”
Sajan Raj Kurup, Founder & CCO, Creativeland Asia, added here, “I’m thrilled with the outcome of this experiment. We have gone beyond brand engagement and are now using social media to assist a technical requirement on a brand. Hippo effectively used social media to do what no one had done before: to crowd-source and assist retail inventory tracking.”
The initiative also involves Hippo giving regular updates on stock replenishment to the people who tweet in and inform Hippo about its unavailability. It also sends out personalised anti-hunger hampers to the most active tweeters, complete with a handwritten note.
