Jagran Solutions’ ‘Aao Chalae India’ campaign for IPOL in UP

New age marketing agency Jagran Solutions recently launched a campaign for IPOL Lubricants. Titled ‘Aao Chalae India’, the campaign served as a platform to promote IPOL range of diesel engine oils to dealers and mechanics across 50 cities in Uttar Pradesh.

Taking into view the market competition and other demographics, Jagran Solutions conceptualised and designed an extensive brand awareness campaign through different set of activities. The main aim was to execute a merchandising activity across all the dealer outlets and to increase the brand visibility, recall value and awareness. A massive roadshow was conducted in the target cities tapping the dealers and the mechanics through a well devised program. Roll-up screens displaying all the technical specifications through audio visual aids were placed to spread awareness about the brand. Street plays were conducted to highlight the USPs of the products.

Commenting on the initiative, Pankaj Mittal, Assistant Vice President for IPOL Automotive Lubricants, said, “We are delighted to announce the huge success this campaign. It has moved all over UP and Haryana from city to city over the last two months. I would like to take this opportunity to thank the trucking community for their continued and often unrecognized contribution to the society.”

Pankaj Raj Kumar, National Head, Jagran Solutions, added here, “Uttar Pradesh is one of the key markets for IPOL. Taking street plays as one of the main highlights of the campaign, we have been fairly successful in generating a high recall value. We are thankful to team IPOL for the best co-ordination during the activation period and look forward to a long term professional binding with Sah Petroleums Ltd (owner of IPOL brand).”