‘Kolaveri Di’ generates huge revenues for Techzone

TechZone, a content technology provider for leading operators in India like Airtel, Reliance, Docomo, etc., has the exclusive rights of music tracks, videos, ringtones, caller ring back tones and other digital entertainment formats for ‘Why this Kolaveri Di’ song by actor Dhanush from the movie ‘3’. The song has surpassed all previous benchmarks and has become the most popular ‘Tanglish’ (Tamil-English) song in a very short span of time, crossing the 11-million viewership mark on YouTube. It has grabbed the attention of not only the south audience but also all over the nation.

TechZone has reported 22,000 downloads on WAP in a span of less than five days. The company has deployed this content through its entire distribution network, which includes all telecom operators in all the regions.

To avail the service, a subscriber simply needs to “SMS THREE or 3” to 56060 for mobile downloads and CRBT codes.

Naveen Bhandari, Director, TechZone, said, “I am glad we at TechZone are associated with Sony Music and ‘Kolaveri’ as a mega successful project. To value add their endeavour and to make this song a super success across all mobile platforms. ‘Kolavari’ is a classic case of online marketing. Content has grabbed eyeballs much like it happens in the international music market scenario.”

TechZone has over 12 years of expertise in the VAS industry and offers out of the box 360 degrees solutions on the mobile platform. It claims to power nearly 80 per cent of all mobile digital entertainment content in India and internationally. It also has exclusive content rights for top brands such as Universal Music, MTV, NDTV, Victoria’s Secret, Nick, Vh1 and Colors. It also associates with music entities like Saregama, EMI, Aditya Music, Eros and Tips.