Mercedes-Benz joins hands with MaXposure to launch ‘Mercedes’ magazine

Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the ‘Mercedes’ magazine for the first time in India. With up to eight existing international editions already, ‘Mercedes’ magazine now hits the Indian market through private circulation. Poised to serve as a coffee-table book, the magazine seeks to have considerable reach in the dynamic and young affluent sections of society. Published quarterly, the magazine will be circulated to the exclusive clientele of Mercedes-Benz in India and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family.

‘Mercedes’ will cover topics ranging from high-end products and services to fashion, hobbies, holidays, and communication and entertainment. The magazine will also cover the global lifestyle of the rich and famous. Besides these, sections on Mercedes-Benz history, heritage, production and future technology have been incorporated for automobile aficionados.

The international counterpart of this avant-garde magazine is published by Daimler AG.

Introducing the magazine in India, Dr Wilfried Aulbur, MD, Mercedes Benz India, said, “It reflects the philosophy of living in luxury the smart way. In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe in its pages, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz, and 30 per cent of the magazine will be dedicated to local content.”

On the strategic association, Prakash Johari, CEO, MaXposure Media Group, said, “We are excited about publishing ‘Mercedes’ magazine in India. We hope to strike a chord with all Mercedes-Benz customers with outstanding content in every issue.”

The Indian edition of the ‘Mercedes’ magazine is for private circulation only and will be couriered complimentary to Mercedes-Benz customers in India. However, it will be open to external advertisers with whom the luxury carmaker shares a good synergy. The initial print run will be 15,000 copies quarterly, which will be audited by BPA Worldwide, a leading global authority on printing audits. The magazine will also be available at dealerships as take-away for customers.